Q3 2015 Eyeota Index Report
Gambling & Betting Advertisers drive Audience Data Usage in Australia during Q3 this year
Advertisers are investing in audience data worldwide to reach their desired target audiences. In Australia, the Australian Football League drove gambling & betting advertisers to invest in audience data. While overall data usage decreased 7% in APAC, data still grew by 42% in Southeast Asia.
In North America, audience data usage grew 85% in Q3; 11% in the United Kingdom and 41% in Germany.
Access the report here.