Key takeaways

  • Top retailers see double the growth in mobile’s share of transactions, widening the gap with average retailers in the space.
  • Nearly four-in-ten transactions occurred on multiple devices and were completed on a mobile device almost a third of the time.
  • Dedicated shopping apps dwarf the mobile web at all points on the path to purchase, from browsing products to the sale itself.
  • Japan, UK and South Korea continue to lead the globe in mobile transactions, and smartphones are driving that growth.

To learn more about Criteo and the performance marketing industry, do visit the resources section of our website.

Related Information: