Fragmentation of audiences and devices, growing competition for content and ad dollars, and increasing complexities in ad inventory management are all impacting yield in a space that sees video with a 16% share of all digital advertising spend in Australia. The video advertising business in the country is projected to be the star among internet ad formats, tripling by 2019.

In this white paper, we take a look at focus areas for yield growth, leading- edge technologies that are supporting yield optimisation, some core publisher recommendations, and one media company’s success with innovation. 


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