Pubmatic: Lessons learned in Header Bidding

Amidst all the major headwinds in the digital media and advertising world, the subject of header bidding has been persistently at the heart of many industry conversations.

To level-set, header bidding is a programmatic advertising tactic implemented by a publisher to attract more bids on its ad inventory, which can drive ad revenue growth significantly.

This is executed through an on-page piece of JavaScript code in the “header” of a publisher’s website—thus the term, “header” bidding. To media buyers, header bidding enables a new way to access typically exclusive or priority (i.e. “first-look”) inventory across a publisher’s sites. 

Download the white paper below.