Eyeota Q1 Index 2016 - Global Snapshot tracks how marketers across various advertiser sectors use audience data.

  • For advertisers, it provides a rare window into how their peers in their category are using data and which audience segments work well for specific advertiser sectors. 
  • For publishers, it provides further insights about the most sought-after data segments, and the types of advertisers purchasing them.

Download the report here.

EYE14198 2407 Top 5 Trends In Audience Data 1

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