Eyeota Q1 Index 2016 - Global Snapshot
Eyeota Q1 Index 2016 - Global Snapshot tracks how marketers across various advertiser sectors use audience data.
- For advertisers, it provides a rare window into how their peers in their category are using data and which audience segments work well for specific advertiser sectors.
- For publishers, it provides further insights about the most sought-after data segments, and the types of advertisers purchasing them.
Download the report here.