News
IAB US 2026 Outlook Study: What’s Driving US Ad Investment for the Rest of the Year
Explore the IAB US 2026 Outlook Study and discover what's driving US ad investment for the rest of the year.
News & Opinion
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NewsSix in ten Australians now discover brands through creators, new IAB Australia research finds
Discover insights from the Creator Connect report on how creators influence Australian consumers' trust and purchase decisions.
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News
IAB Australia review finds industry needs shared data standards as advertising measurement grows more complex
Tuesday 1st September 2026: IAB Australia has released the first wave of findings from its Future of Measurement review, which highlight that Australian media…
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News
Internet advertising records strongest growth in four years, reaching $19.8 billion in FY26
Australia's internet advertising grew 14.0% in FY26, reaching $19.8 billion, marking the strongest growth in four years.
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DOOH Advertising
pDOOH matures with agencies moving from “explain it to me” to “prove it to me”
18th August 2026: Programmatic digital out-of-home (pDOOH) is becoming a more established part of agency media planning in Australia, with the IAB Australia Programmatic…
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News
IAB Australia launches free AI Impact Assessment tool to help advertising professionals prepare for the future of work
Wednesday 5th August: IAB Australia has launched an extended version of its free AI Impact Assessment tool to help professionals working across agencies, brands,…
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Audience Measurement
The festival of the boot sends digital sports audiences soaring – Ipsos iris June data
The FIFA World Cup, NBA finals, the 2026 AFL fixtures, and the Wimbledon tennis championship sent huge numbers of Australians online for their fix…
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Retail Media
Retail media’s reset year: bigger budgets but harder questions
Retail and commerce media investment is continuing to grow in Australia, but the market is also entering a new phase of maturity, with buyers…
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Retail Media
Stretched budgets, sharper shoppers: Australians research more before they buy
IAB Australia and Pureprofile research finds cost-of-living pressure is making shoppers more deliberate, value-focused and more likely to check multiple sources before spending. Australian…
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News
AD NET ZERO MARKS KEY MILESTONE WITH GLOBAL FRAMEWORK UPDATES
Explore Ad Net Zero's latest update to the Global Media Sustainability Framework for tracking emissions in media spend.
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News
Australian digital advertising talent pipeline under pressure
Explore the Australian digital advertising talent pipeline under pressure as entry-level paths shrink and AI reshapes roles.
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News
Australian internet advertising market records strongest ever Q1 as digital ad investment broadens across advertiser base
Tuesday 26th May 2026: The Australian internet advertising market has recorded its strongest ever March quarter, reaching $4.9 billion in Q1 2026, according to…
Membership
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