Rakuten Marketing: The State of e-Commerce in Asia-Pacific

By 2021 the Asia-Pacific region is expected to reach $3.5 trillion in e-commerce sales.

This multi-trillion dollar e-commerce opportunity is the world’s largest. Additionally, m-commerce sales will generate a projected $2.7 trillion (80%) in sales in 2021. Strong sales and continued growth makes APAC a desirable market for many international brands, although for brands to be successful in APAC, it is important for them to be familiar with the different devices, platforms and consumer preferences within the region.

This report is designed to provide brands with a comprehensive guide to APAC consumer behaviours, preferences, interests and concerns about digital shopping. Particularly focusing on seven key countries within the region – China, Hong Kong, Singapore, Australia, New Zealand, Malaysia and South Korea. After surveying 1000 consumers in each of the seven markets, the research findings in this report are divided into three sections:
1) where consumers are shopping,
2) what they’re shopping for, and
3) how they’re engaging with brands.

Download it here

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