Google Marketing Platform: Mobile app ads drive impact

Mobile apps have become an integral part of people's daily routines, with 92% of smartphone owners using apps. When done right, advertising through mobile apps is successful at reaching decision makers.

New research from Ipsos now uncovers the potential of mobile apps as an effective advertising channel. It reveals that ads shown on mobile apps are more likely than those shown on a PC/laptop to be memorable, create a positive brand association, deliver a better ad experience, and drive actions.

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