Adobe: Now We're 25: Digital Advertising Grows Up

We’ve come a long way since 1994 and the era of clicks and blinking banners. Today, digital advertising is all about genuine experiences that resonate with customers. We’re proud to have been a part of this last quarter century of digital transformation, but we’re even more excited to keep innovating into the future. To celebrate, we’ve compiled research and insights into our report Now We’re 25 — not just to see where we’ve been, but to envision the future of digital advertising and beyond.

Get the full 25 year story here