Google: Upgrading to Enhanced Campaigns Guide. Google
Google AdWords introduces enhanced campaigns to make it easier for advertisers to promote marketing messages based on people's context like their location, the device they are using and the time of day – all within a single campaign.
This paper explains:
1. What enhanced campaigns are
2. How to plan your upgrade to enhanced campaigns
3. How to upgrade your campaigns to enhanced campaigns
4. The upgrade process for some example campaigns
Enhanced campaigns will roll out to advertisers as an option beginning in February, 2013. We plan to upgrade all campaigns in mid-2013.
Download the guide below.