Fairfax Metro Media launches Food and Wine network. Fairfax Media
October 2, 2012 - Fairfax Metro Media today launches the Fairfax Food & Wine Network, a collection of Fairfax's food and wine assets brought together under one umbrella, offering advertisers fully integrated, multi-platform opportunities to reach 3.6 million food lovers.
Coinciding with the launch, The Sydney Morning Herald's weekly print section Good Living has today been rebranded as Good Food.
Acknowledging the strong brand loyalty to Epicure in Melbourne, the Epicure brand will remain, with the Good Food name added to the masthead to ensure a connection with the rest of Fairfax's Food & Wine offering.
Both Good Food and Epicure have had a substantial design refresh and new sections added, whilst retaining their much loved and trusted local food and wine content.
A new website will also be launched later this year, bringing together all Fairfax's food and wine content in one comprehensive site.
"Fairfax is renowned for being the authority on food and wine, and for our readers food and wine are key ingredients to living a rich life," Fairfax Metro Media General Manager of Food and Wine, Lisa Hudson, said.
"By leveraging our many products and personalities, the Fairfax Food & Wine Network provides advertisers with multiple brands across multiple platforms, providing creative ways to connect and engage with this valuable audience."
The Fairfax Food & Wine Network brings together the leading food and wine talent in Australia, including Terry Durack, Jill Dupleix, Janne Apelgren, Scott Bolles, Larissa Dubecki and Joanna Savill. Leading chefs Neil Perry, Karen Martini and Frank Camorra also lend their considerable expertise and knowledge to the network.
Melinda Petrunoff, Fairfax Media General Manager Product and Audiences, said: "Fairfax is leading the way in consumer-led platforms and the Food & Wine Network is a great example of how a brand can be rolled out across multiple platforms and provide our audience with the content they want, while also giving advertisers easy access to that audience."
*Roy Morgan Research, June 2012. Based on F&W Network = SMH/Age M-Su readership - usually read eating, drinking and dining, GW, SL, the(Syd/Melb)magazine, smh.com.au/age.com.au – life & style/entertainment, cuisine.com.au, brisbanetimes.com.au, Watoday.com.au (Total figure =3,639,000).
#App Downloads to Date as at 31st August 2012.
^Attendance based on ticket sales and security counts.
**Numbers based of sales figures from August 2010 – September 2012.
About Fairfax Media
Fairfax Media is a leading Australasian media company with metropolitan, rural and regional publications and websites across Australia and New Zealand. Fairfax Media publishes the highly respected metropolitan publications The Sydney Morning Herald and The Age along with Australia's leading online news websites smh.com.au, theage.com.au, Brisbanetimes.com.au and WAtoday.com.au. Other niche websites include the popular parenting website Essentialbaby.com.au and the youth site TheVine.com.au.The company has a large stable of successful websites in key vertical markets including New Zealand's largest website, TradeMe.co.nz, RSVP.com.au, Stayz.com.au, InvestSmart.com.au, OMG, Australian Property Monitors, Commerce Australia, TenderLink and the recently acquired Occupancy. Fairfax Media also has a strong classified advertising business with print and online publications including: Drive, MyCareer, and Domain.
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