Fairfax Metro Media announces new consumner marketing structure. Fairfax Media
September 12, 2012: Fairfax Media has created a new multi-platform consumer marketing group to manage all its brands in its Metro Media division.
The move comes ahead of the launch of Metro Media's digital subscriptions model next year.
Leading the team will be Robert Whitehead who will take on the new role of Head of Marketing and Communication.
The scope of Whitehead's responsibilities will cover all aspects of consumer marketing, including brand, promotion, sponsorship, subscriptions acquisition, retention and communication.
The new team's first priorities will also include the launch of the new compact formats of The Age and The Sydney Morning Herald early in 2013.
Previously, Whitehead was Director of Marketing and Newspaper Sales for The Sydney Morning Herald for seven years.
He led the marketing efforts of the multi-award winning SMH and Age apps for iPad as well as numerous smartphone app launches.
"The creation of this new consumer marketing group led by Robert Whitehead ensures we have the marketing skills and resources needed to take us to the next stage of Metro Media's development, which encompasses a raft of innovative projects and initiatives," Metro Media CEO, Jack Matthews, said.
Fairfax Metro Media's trade marketing unit will continue to be led by Chelsea Wymer as National Trade Marketing Director, who will continue to report to Metro Media Commercial Director, Ed Harrison.
Chelsea and her team will work closely with the new consumer marketing group.
About Fairfax Media
Fairfax Media is a leading Australasian media company with metropolitan, rural and regional publications and websites across Australia and New Zealand.
Fairfax Media publishes the highly respected metropolitan publications The Sydney Morning Herald and The Age along with Australia's leading online news websites smh.com.au, theage.com.au, Brisbanetimes.com.au and WAtoday.com.au. Other niche websites include the popular parenting website Essentialbaby.com.au and the youth site TheVine.com.au. The company has a large stable of successful websites in key vertical markets including New Zealand's largest website, TradeMe.co.nz, RSVP.com.au, Stayz.com.au, InvestSmart.com.au, OMG, Australian Property Monitors, Commerce Australia, TenderLink and the recently acquired Occupancy. Fairfax Media also has a strong classified advertising business with print and online publications including: Drive, MyCareer, and Domain.
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