realestate.com.au wins mobile innovation award. REA Media
31 August 2012 - realestate.com.au's universal iPhone® and iPad® app has won a prestigious 'Mobie' in the 2012 Australian Mobile Awards. The popular app won the Mobile Innovation award for Australia's 'Best Mobile Expanded Service or application'.
Downloads of realestate.com.au's free iOS and Android apps surpassed 1.3 million downloads(1) and the universal iPhone and iPad app is consistently among the Top 10 Free Lifestyle Apps in the iTunes store (as at 31 August 2012).
Custom-designed for people looking for, viewing and sharing property on the go, the app offers geo-location and interactive map-based searching across Australia's most comprehensive property listings. It also makes it easy for buyers, sellers and renters to bookmark favourite properties and plan ahead with an in-built inspection planner and in-app directions.
Commenting on last night's win, Henry Ruiz, Chief Product Officer of REA Group said, "We are thrilled our realestate.com.au universal app has been recognised with a Mobie. Our dedicated team has worked hard to deliver a universal app which offers all the tools property seekers on the go need, with the same ease of use that makes realestate.com.au Australia's number one property site.
"We know consumers love the app and this recognition from the industry is the icing on the cake."
(1) REA internal statistics, Adobe Omniture site catalyst, July 2012
For more information, contact:
Jessica Langmead, REA Group
0428 336 004
realestate.com.au is the No. 1 property site in Australia. It is part of REA Group which also operates property sites in Europe and Asia. realestate.com.au attracts an average unique audience of 3 million people a month (source: Nielsen Online Ratings, Domestic Audience, average over April 2012 – June 2012).