2 April, 2012 - The chief commercial officer of News Australia Sales, Tony Prentice, today opened the doors of the new fully integrated national sales team delivering seamless advertising solutions across News Limited's newspapers, digital products and newspaper inserted magazines.

Created to better respond to the increasingly sophisticated requirements of advertisers, News Australia Sales is dedicated to delivering unrivalled audiences to advertisers via strategic and innovative multi-platform solutions.

The launch will be supported by a trade marketing campaign highlighting the powerful reach and audience connection News Australia Sales offers advertisers. Running across print and online the campaign celebrated "The Power of People", featuring a cross section of real Australians photographed in their own homes representing the broad audience the new team reaches.

Commenting on the launch Mr Prentice said News Australia Sales aspired to be the preferred media partner of the Top 100 advertisers in Australia. "The combination of News Limited's class-leading products and News Australia Sales' competitive advantages will help us achieve that goal. We represent the biggest and most engaged media organisation in the country, with the unique ability to speak to over 13.6 million Australians every day.

"We are a practical participant in the lives of millions of Australians, helping them make informed decisions about what to do, where to go, what to purchase, what to eat and what to watch. Every week our journalists and content producers connect with more Australians than any other media company in Australia.

"The new team will be backed up by the biggest and best support team around. Our marketing services team will have more media strategists than most agencies, world class creative and product teams and a reader panel that will provide enormous value to our agency clients. The ad-ops team will provide outstanding data and insights, helping out clients connect with News Limited's unrivalled audience."

News Australia Sales is made up of three divisions -

- Sales - News Limited's national metro masthead sales team, Newsnet, News Inserted Magazines' sales team and News Digital Media's sales team have integrated to form a single cohesive sales team
- Marketing Services - comprising media strategists, a creative services team, ad product specialists, brand managers and access to unique reader panel
-Ad Operations - offering in-depth analytics and market data, and ensuring flawless client delivery.

"Being able to spend more time with our customers and provide them with better insights will bring us closer to them ever before. We will be more relevant, more meaningful and easier and faster to deal with," Mr Prentice added.


For further details contact:
Toby Hemming
Head of Corporate Affairs, News Digital Media
T: (02) 8114 7802 or 0406 156 047

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