Sydney, 29 March, 2012 – Successful fashion retailer, Topshop, has chosen market leading visitor and site analytics firm, Experian FootFall to provide shopper insight for its first ever Australian store in Melbourne's iconic Chapel Street.

Experian FootFall will work with Australia's pioneering Topshop franchise to gather footfall data revealing the behaviour and appetite of shoppers capitalizing on the well known retailer's first bricks and mortar presence in Australia, following the success of online brand sales.

The deal follows the long awaited opening of the new store in December 2011, allowing Topshop to provide its customers with direct access to what it calls "the London Look". Experian FootFall will provide data and insight to help the retailer explore relationships between sales and traffic, match staff schedules to visitor patterns and ensure the optimum approach for service.

Gavin Tam, General Manager for Topshop and Topman commented: "Experian FootFall has really grasped what we are looking for from our visitor analytics data and has presented a solution that fits our vision for customer-led service in what is a very promising and exciting new territory for us."

David Chinn, Regional Director, Asia Pacific for Experian FootFall, explained "We are delighted to be partnering with Topshop as they expand into the Australian market. We look forward to assisting them in maximising sales within their current and future bricks and mortar locations."

Experian FootFall provides visitor and site analytics on shopper behavior to enable retailers to understand the numerous factors that impact retail performance. Experian's expert data insight helps to drive their business decisions.


Kendra Dubyk
n2n communications
T: + 61 2 9213 2345

About Experian FootFall
Experian FootFall is a leading provider of visitor and site analytics and one of the world's largest and most experienced providers of measured and audited shopper behaviour. We enable our clients to understand the numerous, complex factors impacting retail site performance by collecting and analysing key metrics in one place. Our purpose-built software, together with people count and queue management solutions, provide companies with accurate insight which drives-up profitability and performance efficiency, in areas such as service enhancement, increasing conversion rates and optimising staff resource levels.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

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