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Google Marketing Platform: Mobile app ads drive impact

Mobile apps have become an integral part of people's daily routines, with 92% of smartphone owners using apps. New research from Ipsos now uncovers the potential of mobile apps as an effective advertising channel.

Rakuten Marketing: The State of e-Commerce in Asia-Pacific

An analysis of APAC consumer behaviour, preferences, interest and concerns about digital shopping.

Google Marketing Platform: Delivering meaningful moments

Google partnered with Boston Consulting Group (BCG) and studied over 40 European companies across 8 industries to learn how businesses can better connect audiences and improve ROI with data-driven marketing. The study found that leading businesses progressed through 3 phases of growth, focused on 6 key factors and saw up to 20% increase in revenue and 30% increase in efficiency.

Integral Ad Science: H1 2018 Media Quality Report ANZ

In IAS' latest report, they explore media quality benchmarks for display and video ad inventory on desktop, mobile web, and mobile in-app platforms.

Innovid: How Leading CPG Brands Are Pushing the Boundaries of Digital Video

In this report by Innovid, discover how CPG marketers are leveraging data-driven and interactive video across all screens to lean in to the direct-to-consumer strategy of more one-to-one connections with audiences.

Innovid: Engaging Audiences in the New Living Room

Connected TV growth is exploding, and there’s no room for traditional, one-size-fits-all advertising in the new living room. In this report by Innovid, discover insights and success stories from VolvoModiMedia, and true[X] on how they’re transforming the commercial experience for the interactive, CTV audience.

dataxu: Understanding today's cross-device consumer

This whitepaper by dataxu is designed to help marketing professionals understand the power of data science and analytics to engage people, not devices.

PubMatic: Q2 2018 Quarterly Mobile Index (QMI)

PubMatic's Quarterly Mobile Index identifies key trends in mobile advertising with several benchmarks around pricing, volume and growth. The Q2 2018 report shines a spotlight on opportunities for in-app advertising and provides helpful statistics on mobile trends.

PubMatic: Diversity & Inclusion Report 2018

The 2018 Diversity & Inclusion Report highlights the company’s commitment to diversity and inclusion, and outlines PubMatic’s demographics related to inclusion, hiring, promotion, leadership, engineering and compensation.

dataxu: Taking the pain out of the DSP selection process

Finding the right technology partner can be a daunting task. To help consultants, agencies and brands streamline the long decision-making process, dataxu has outlined some key considerations and best practices for conducting a demand-side-platform (DSP) RFI process, and a templated questionnaire that can be used with potential technology partners to get you started.

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