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PubMatic: Quarterly Mobile Index (QMI) for Q1 2018

By analysing over ten trillion advertiser bids running through its platform on a monthly basis, PubMatic has observed real-time developments in the mobile space that may allude to broader digital industry trends. This information is then compared to other published data to further understand changes in the mobile landscape.

Quantcast: How to Obtain Consumer Consent under GDPR

With the implementation of GDPR, many advertisers and publishers are still trying to figure out how to obtain and track consumer consent. IAB Europe teamed up with leading technology companies to develop an open, industry standard for how website owners can obtain, manage and propagate consumer consent across the digital ecosystem.

Unruly: 2018 GDPR Study: Have you got what it takes to rebuild consumer trust?

Unruly surveyed 4,000 people globally about their understanding of the GDPR, whether they trusted brands - and who they thought should access their data.

Signal: Identity Is the Next Competitive Battleground

In 2018, identity is poised to revolutionise digital marketing. Don’t get left behind. See all five of Signal’s 2018 predictions and recommendations in this report.

SpotX: How Brands Can Win with Pure Programmatic Video in Asia-Pacific & Japan

With the growth of the video market, brand advertisers are realising that video advertising must be part of their marketing mix if they are to effectively reach them across a multitude of platforms.

AppNexus: The Digital Advertising Stats You Need for 2018

If there's one thing you can count on in ad tech, it's that the industry is always changing. Whether it's emerging monetization technologies or new destinations for ad spend, you need to stay up on the latest to get ahead of the competition.

IAS: H2 2017 Media Quality Report

In their latest report, IAS explores media quality benchmarks for display and video ad inventory on desktop, mobile web, and mobile in-app platforms. Discover key insights for the Australian digital market, as well highlights from around the globe, based on hundreds of billions of impressions analysed during H2 2017. Additionally, New Zealand data has been included in the benchmark report for the first time.

Signal: How to Survive and Thrive Under the GDPR

The General Data Protection Regulation (GDPR), which takes effect on May 25, 2018, harmonises data privacy laws across Europe and impacts every company that touches the personal data of European Union residents. While the GDPR introduces significant changes for data security and compliance, it also compels marketers to forge new and stronger interactions with consumers built on trust, active engagement and mutual benefit.

PubMatic: Quarterly Mobile Index (QMI) for Q4 2017

PubMatic’s Q4 2017 report sees an expanded scope from quarterly analysis to a full year look back, as well as adding several benchmarks for mobile advertising performance around pricing, volume and growth. The report looks to observe developments in the mobile space in order to scope out future trends in the digital industry.

Signal: 5 GDPR Compliance Questions Marketers Must Ask Their Vendors

Still not sure about GDPR? Signal breaks it down with a few questions to ask and how the new laws will complicate the relationship with vendors and other partners.

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