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Carsales: The Journey To Vehicle Ownership

The relationship we have with our car is significant, and the journey to purchasing a new vehicle is a careful balance of the functional and emotional needs of the buyer. Although functional requirements, emotional desires and budgets differ from buyer to buyer, the heart of the matter remains constant, as buyers search for a worthwhile purchase that fits their circumstances.

Near Helps Virgin Active Increase Walk-Ins by 76%

Virgin Active partners with Near to achieve a considerable uplift in Club walk-ins


Ooyala: IVPs are the Future: The New Era of Sports Broadcasting

OTT is bringing the crown jewel of broadcast content to the mobile masses.

Live sports is the most valuable — and expensive — content today, according to industry observers. In many cases, live sports is the core factor that’s keeping audiences (and advertisers) from abandoning linear broadcast and pay TV completely.

AppNexus: Is Server-to-Server Header Bidding Right for You?

Server-to-server (S2S) header bidding has become one of the most talked-about tools in adtech. Publishers have already seen huge gains from the traditional client-side header bidding that has become so popular in the last year, and they’re excited to see how it can be improved on.

Google - Survey Methods: Connecting with a Global Audience

Mobile-first users, multiple language needs, and low-internet penetration are critical factors to consider when you’re planning an international survey.

Using Ambient Data for a Multi-Channel Strategy

Retail is a powerful industry, with a recent eMarketer study estimating that sales will touch $27 trillion in 2020.

Grapeshot has integrated with leading technology company MediaMath to meet a growing demand from its partners. The partnership sees Grapeshot’s full suite of prebid products now available globally on the MediaMath platform.

 

Criteo Report: App Commerce Goes Big in Asia Pacific

Find out how shoppers are interacting with retail apps across APAC in Criteo's latest study.

ReachLocal: The Difference Between Facebook Boosted Posts & News Feeds Ads

Do you know the difference between Facebook News Feed ads and boosted posts? This video from ReachLocal discusses key differences between these advertising options from Facebook and talk about how they can be used together to reach even more users on Facebook.

AdRoll: State of Performance Marketing 2017

New AdRoll Research Finds 81% of Organisations Use Marketing Attribution
Global adoption of marketing attribution has increased, though majority of business still struggle to act on insights, according to survey by Econsultancy

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