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Connected Apps: The New Battleground for Video Services

With OTT competition heating up, everyone wants to reach audiences with more tailored video experiences. Read this Ooyala report by research firm Parks Associates to understand why video apps on connected devices are playing a key role in digital video.

MATT NEWCOMB JOINS IAB VIDEO COUNCIL

Sydney, Sept. 1, 2016: InSkin Media Australia GM Matt Newcomb has been appointed to the IAB Australia’s Video Advertising Council. A 15-year media industry veteran, Newcomb’s takes up the industry advisory role with immediate effect.

The Performance Advertiser's Guide to Instagram

Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 200,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel.

Four Stories of Video Success: Best Practices for AVOD

Ad-based video on demand can be a powerful profit center… when done right. In this new article, Ooyala’s Strategic Consulting Team shares some of its best suggestions for attracting viewers, keeping them engaged and earning more with AVOD. From the use of video modules and watchlists to tips on autoplay and alternate ad formats, you’ll find a generous helping of the best recommendations.

ERADICATING BOT FRAUD: THE PATH TO ZERO-TOLERANCE - Videology and WhiteOps Whitepaper

The problem of ad fraud—specifically non-human traffic commonly referred to in the advertising industry as “bot traffic”—is a huge and growing concern in the world of digital marketing. It is a problem affecting all stakeholders within the advertising ecosystem—advertisers, their agencies, and media companies.

Global Sports Deep Dive: Eyeota Whitepaper

How Advertisers Are Using Audience Data To Reach Consumers During Sporting Events

Major sporting events like the Super Bowl and World Cup have massive viewerships, and brands are eager to advertise their products and services to sports fans.

We sat down with Aston Darley of Finder to to learn a little more about one of Australia's largest shopping and comparison sites. We discuss how best brands and agencies can work with Finder and find out what's next for this top publisher.

Ooyala Global Video Index Q1 2016

Ooyala Q1 2016 Video Index Compares AVOD vs. SVOD Business Models For More Lucrative OTT Strategies

The global report highlights the causes, effects and solutions for drop-off rates; how time-of-day and devices impact engagement; new programmatic and ad-reinsertion trends 
Ooyala, a Telstra subsidiary and a leading innovator in premium video publishing, analytics and monetization, today published its Q1 2016 Global Video Index drawing insights from more than 3.5 billion video analytic events per day from 220 million viewers across the world. 

Eyeota Q1 Index 2016 - Global Snapshot

Eyeota Q1 Index 2016 - Global Snapshot tracks how marketers across various advertiser sectors use audience data.

  • For advertisers, it provides a rare window into how their peers in their category are using data and which audience segments work well for specific advertiser sectors. 
  • For publishers, it provides further insights about the most sought-after data segments, and the types of advertisers purchasing them.
Understanding The True Impact Of Video Advertising

Video advertising across all screens (television & digital) now represents a third of all advertising dollars spent in Australia. Videology partnered with behavioural research experts, Gateway Research, to gain an understanding of how people are really paying attention and feeling about video advertising. This study has been designed to provide the market with insights that go beyond the standard metrics currently available. 

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