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The advertising industry is largely self-regulated through codes of conduct. In addition to these codes, the Privacy Commissioner has made a series of guidance notes available for small businesses seeking to comply with the Privacy Act and National Privacy Principles. See below for more.

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Australian Privacy Principles guidelines - Privacy Act 1988

Under the Privacy Act 1988 (Privacy Act) the Australian Information Commissioner may issue guidelines regarding acts or practices that may have an impact on the privacy of individuals. Further, it is a responsibility of the Office of the Australian Information Commissioner (OAIC) to promote understanding and awareness of the Australian Privacy Principles (APPs).


Privacy and Tracking in a Post-Cookie World

This paper From the IAB US is provided to acknowledge and address the limitations of the traditional cookie for providing persistent user privacy choices and tracking in our evolving multi-device, multi-environment digital landscape.

There are a number of ways an organisation can set out its personal information management policies in a clearly expressed document.

Individuals have a right of access to information held about them by an organisation.

Privacy Commissioner's Information Sheet: Taking reasonable steps to make individuals aware that personal information about them is being collected.

The Spam Act prohibits sending unsolicited commercial electronic messages ('spam'). The Act's coverage includes emails, instant messaging, SMS and MMS (text and image-based mobile phone messaging) of a commercial nature.

This Guide gives a brief introduction to Commonwealth privacy law for those small businesses that need to comply with the Privacy Act 1988.

The Office of the Australian Commissioner (OAIC) has prepared this Checklist to enable you to work out if your small business needs to comply with the Privacy Act and the National Privacy Principles.

Some small businesses, including those that are non-profit bodies or unincorporated associations, need to comply with the Privacy Act.

One element of Online Advertising is Online Behavioural Advertising (OBA) which is sometimes also known as interest based Advertising.

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