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The advertising industry is largely self-regulated through codes of conduct. In addition to these codes, the Privacy Commissioner has made a series of guidance notes available for small businesses seeking to comply with the Privacy Act and National Privacy Principles. See below for more.

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Some small businesses, including those that are non-profit bodies or unincorporated associations, need to comply with the Privacy Act.

One element of Online Advertising is Online Behavioural Advertising (OBA) which is sometimes also known as interest based Advertising.

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