Adunity: Legal Spat in Programmatic Ad Land: Time for Business Ethics in Programmatic Advertising
The recently announced suitand counter-suit between Criteo and Steelhouse are no exceptions, especially as each side alleges the other is undertaking systematic fraud on an industrial scale. This blog post is intended as a short commentary on the two cases from the perspective of a company that wants to bring business ethics to programmatic advertising.
By RUPERT GRAVES, Adunity
Read the full article here.