Adunity: Legal Spat in Programmatic Ad Land: Time for Business Ethics in Programmatic Advertising

The recently announced suitand counter-suit between Criteo and Steelhouse are no exceptions, especially as each side alleges the other is undertaking systematic fraud on an industrial scale. This blog post is intended as a short commentary on the two cases from the perspective of a company that wants to bring business ethics to programmatic advertising. 


Read the full article here.

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