Business Insider: The online advertising industry is about to be severely disrupted -- 'it's the amputation of a significant revenue stream'

Business Insider - December 16, 2015: The European Union announced late Tuesday that it has settled on tough new data protection laws.

The new, unified data protection rules across Europe are designed to give consumers in Europe more control on how their data is used (you can read a summary of the key points here) — but they could have a severely damaging impact on the online advertising industry.

By LARA O'REILLY, Business Insider Australia

Read the full articlehere.

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