AdExchanger: As Data Proliferates, Publishers Grapple With Understanding Its Value

AdExchanger - July 28, 2017: Australia’s Breach notification laws come into effect next February and will mean a host of new requirements will be imposed on any business managing data in Australia. In brief terms, a data breach is suffered when there is unauthorized access of personal information. This article expands on why Publishers need to better understand data management, storage, and capability.

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