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The advertising industry is largely self-regulated and various industry bodies have created guidelines to help standardise ad processes or outline industry best practice.
IAB has listed a range of industry resources below for you to learn more - please contact the relevant publication owner with any questions. We hope you find them useful or interesting.
AANA Code of Ethics aims to ensure that advertisements and other forms of marketing communications are legal, decent, honest and truthful.
The Advertising Standards Bureau is the independent complaint handler for advertising self regulations.
The Code's objective is to ensure that advertisers and marketers develop and maintain rigorous standards when making Environmental Claims in Advertising & Marketing Communications and to increase consumer confidence to the benefit of the environment, consumers and industry.
The objective of the AANA Code for Advertising and Marketing Communications to Children is to ensure that advertisers and marketers develop and maintain a high sense of social responsibility in advertising and marketing to children in Australia.
The Alcohol Beverages Advertising (and Packaging) Code (ABAC) Scheme is administered by a Management Committee which includes industry, advertising and government representatives.
AANA is committed to promoting best industry practice that facilitates a safe environment for children and young people. Fundamental to this commitment, is that advertisers/ marketers take all reasonable steps to protect children and young people from unintended and inappropriate use of their
This Guideline is a best practice guide for brand owners, their agencies and the community in understanding the application of the AANA self-regulatory Codes in the digital space. For simplicity, in this Guideline, the term "digital marketing" is used to refer to advertising or marketing
The ADMA Code of Practice was developed to set standards of conduct for direct marketers.
Interest Based Advertising (IBA), also known as Online Behavioural Advertising, delivers advertisements to the users of an Internet-enabled device based on Web browsing activity or interests demonstrated on that device, or ‘behaviour’ of that device.
The goal of The Responsible Children's Marketing Initiative is to ensure that a high level of social responsibility in marketing communication and marketing food and beverage products in Australia is maintained.