Alcohol Beverages Advertising (and Packaging) Code
The Alcohol Beverages Advertising (and Packaging) Code (ABAC) Scheme is the centrepiece of Australia's quasi-regulatory system and is administered by a Management Committee which includes industry, advertising and government representatives. The Code is designed to ensure that alcohol advertising will be conducted in a manner which neither conflicts with nor detracts from the need for responsibility and moderation in liquor merchandising and consumption, and which does not encourage consumption by underage persons.
Australia has a quasi-regulatory system for alcohol advertising and packaging: guidelines for advertising and packaging have been negotiated with government, consumer complaints are handled independently, but all costs are borne by industry.
A complete list of codes and guidelines can be found here. Links to the most relevant documents are included below.
- ABAC_Best Practice in Digital Marketing.pdf Size: 100 Kb
- AANA Code of Ethics.pdf Size: 39 Kb
- ABAC_Responsible Alcohol Marketing Code.pdf Size: 59 Kb