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The Australian Online Advertising Expenditre Report, prepared by PwC provides an opportunity for stakeholders interested in the size of the online advertising market to access independently collated data about the state of online advertising expenditure in Australia. The online advertising markets reported in the OAER comprise expenditure on General Display advertising, Classifieds advertising, Search and Directories advertising and Mobile advertising.

These reports are available to IAB Australia members only and you are required to sign in first. The Executive Summary is available to the public. 

About the Report

The Interactive Advertising Bureau (IAB) has engaged PricewaterhouseCoopers (PwC) to compile a report, solely for the use of the IAB, which presents an unaudited aggregation of data provided by members of the IAB as well as estimates developed from publicly available information and other sources.

The report has been prepared on the following basis:

  • Obtaining data directly from companies earning online advertising expenditures
  • Making the OAER as inclusive as possible, encompassing all forms of Internet/online advertising, including web sites, mobile and video advertising including those sold programmatically
  • Ensuring and maintaining a confidential process, only releasing aggregate data
  • Performing discretionary “spot checks” of data submitted by participants to assess the overall integrity of the data.

The online advertising expenditure measured by the OAER is based on amounts charged to the advertiser before any reductions for agency rebates. Therefore, the amount reported is the gross commissionable advertising revenue.

The engagement is not an audit or a review in accordance with Australian Auditing Standards and no such assurance is provided in the report.

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IAB Europe, in association with IHS has launched the AdEx Benchmark 2012 report, the definitive guide to online advertising spend across Europe. This year the report revealed outstanding results for online advertising with an overall growth of 11.5% despite the toughest economic climate for the broader advertising market since 2009.

Total interactive advertising spend in New Zealand for Q2, 2013 was $120.56 million up 31% from Q2, 2012. More than three quarters (76%) of broadband access for New Zealand homes is now via wireless connection and more than half of New Zealanders now own a smartphone (54%). IAB members can download the full report.

Total interactive advertising spend in New Zealand for Q1 2013 was $99.21 million up 27% year-on-year. Data is shown by General Display split out by Email, Video and Ad Exchanges plus more.

IAB Europe's annual AdEx Benchmark survey - the definitive guide to the state of the European online advertising market - was released today at IAB Europe's Interact conference in Barcelona.  The AdEx Benchmark research revealed that online was the best performer in the advertising market with an overall growth of 11.5% in 2012. Europe continues its strong growth curve in both early adopter and emerging markets. Diversity of online advertising was a strong contributor to ongoing European growth in spite of continuing macroeconomic volatility.

Online advertising expenditure has continued to grow, reaching $ 910.8m for the March 2013 quarter, representing 15 percent year on year growth. Online advertising on smart phones and tablets has continued its inexorable climb, recording 182 percent year on year growth in the March quarter 2013 which almost tripled the total mobile market from $13.0 million in March quarter 2012 to $36.6 million this quarter.

Digital advertising revenues climbed to a milestone high of $36.6 billion in 2012, according to the IAB US Report for the full-year of 2012. That historic number marks a 15% rise over 2011's full-year number, which itself had been the highest on record, at $31.7 billion.

Online advertising for the 12 months was $3,342.6m, an increase of $516.0m. The increase has been due to growth experienced in all categories, with a 27.0% increase in Search and Directories advertising, a 9.0% increase in Classifieds advertising and a 10.0% increase in General Display advertising.

Total interactive advertising spend in New Zealand for 2012 was $363.27 million up 9% from 2011 ($328.11m) and up by 12% from Q4, 2011. This is one of the key findings from the sixth year of IABNZ/PwC Insight report released to IABNZ members today.

Internet advertising revenues in the U.S. reached $9.26 billion for the third quarter of 2012, making the quarter the biggest on record, according to the latest IAB Internet Advertising Revenue Report.

Online advertising has continued to grow, achieving 10 percent year on year growth recording $813.25m for the three months ending September 2012. Mobile advertising recorded $22m for this quarter, representing 190 percent year on year growth and a 24 percent increase.

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