Non-IAB Members can access the Executive Summary and IAB Members can access the full report in the “Downloads” section below
12 months ended 30 June 2009
Online advertising expenditure in Australia for the 12 months ended 30 June 2009 totalled $1,805.75 million. This is an increase of $282.25 million (or 18.5%) from the 12 months ended 30 June 2008.
All expenditure types recorded growth, led by Search and Directories with 25% growth. General Display also showed strong growth of 20%. Classified had growth of 6%, which is significantly reduced compared to prior years. General Advertising accounted for 27%, Classifieds Advertising accounted for 24% and Search & Directories Advertising accounted for 49% based on expenditure for the 12 months.
The highest spending Advertiser Industry category in General Advertising was Finance. Recruitment remained the leading category for Classifieds Advertising. This was followed by Real Estate, then Automotive.
