IAB Australia: Quarter ended December and full Calendar Year 2007
Non-IAB Members can access the Executive Summary and IAB Members can access the full report in the "Downloads" section below
12 months ended 31 December 2007
Online advertising expenditure in Australia for the 12 months ended 31 December 2007 totalled $1,346 million. This is an increase of $345 million (or 34.5%) from the 12 months ended 31 December 2006.
All expenditure types recorded strong growth. General Advertising accounted for 27%, Classifieds Advertising accounted for 27% and Search & Directories Advertising accounted for 46% based on expenditure for the 12 months.
The highest spending Advertiser Industry category in General Advertising was Finance. Recruitment was the leading category for Classifieds Advertising.