Product development and a focus on yield growth have seen Classified Advertising emerge as the highest growth category according to the latest Interactive Advertising Bureau (IAB) Online Advertising Expenditure Report for the quarter ending 30 September, 2014. Total online advertising expenditure for the quarter was $1.2 billion, a 16 percent year-on-year growth.
Classified advertising expenditure during the quarter was $238 million, an increase of 4.4 percent on the prior quarter and 22.8 percent year on year. In comparison to other markets, 20 percent of the total Australian digital expenditure went toward classifieds during the quarter, as opposed to 14 percent in the U.K. and six percent in the U.S.
Download the full report below.
