IAB Members can access the full report in the “Downloads” section below
Total interactive advertising spend in New Zealand for Q2, 2013 was $120.56 million up 31% from Q2, 2012.
- Census of 40+ major NZ media owners and agencies
- In conjunction with PricewaterhouseCoopers (PwC), the IAB has produced quarterly interactive advertising spend figures in NZ since 2007
- As used by the Advertising Standards Authority (ASA), these figures are the most authoritative means of assessing the size of the online advertising market in NZ
Data shown by:
- General Display split out by Email, Video and Ad Exchange
- Banner display by verticals ie Finance, Travel and Accommodation, Telecommunication
- Search & Directories: paid search is a mixture of actual (agency spend) and estimated data (direct) and includes revenue from online directories
- Classifieds: revenue from ads placed to buy or sell an item or service (does not include consumer Trade Me auctions)
- Mobile: from general display or search engine listings viewed on mobile devices such as a smartphone or tablet
- Social Media: includes revenue placed via agencies, no estimate is included for direct. It also includes some Display revenue
