IAB Australia: Quarter ended March 2012

Executive Summary: 3 months ended 31 March 2012 - Total online advertising expenditure in Australia for the three months ended 31 March 2012 was $712.9m, an decrease of $3.35m (or 0.5%) on fourth-quarter 2011, and an increase of $111.9m (or 19%) on first-quarter 2011.

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