Online Advertising Expenditure Report - Quarter ended Dec. 2018 (CY18)

The Australian online advertising market hit $8.8bn expenditure in calendar year 2018, an increase of 11.6% on 2017 according to the IAB Australia Online Advertising Expenditure Report (OAER) published by PwC. The independent report, which has been detailing key online market trends since 2007, includes for the first time data points about the rate of programmatic buying, as well as CTV video advertising revenue data.

Read the Press Release here.

The Infographic is available to the public below. 

Members can download the PDF and Excel Report Below.


These articles are restricted to IAB Australia members. Login to view further information, or become a member.

Related Information from IAB Australia: