Online Advertising Expenditure Report - Quarter ended Dec. 2018 (CY18)
Published on Tuesday, 12 March 2019
in the category Advertising Expenditure
The Australian online advertising market hit $8.8bn expenditure in calendar year 2018, an increase of 11.6% on 2017 according to the IAB Australia Online Advertising Expenditure Report (OAER) published by PwC. The independent report, which has been detailing key online market trends since 2007, includes for the first time data points about the rate of programmatic buying, as well as CTV video advertising revenue data.
The Infographic is available to the public below.
Members can download the PDF and Excel Report Below.
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Downloads:
- IAB Online Ad Spend Infographic Q4 2018.pdf Size: 813 Kb
- IAB Online Ad Spend Infographic CY2018.pdf Size: 815 Kb
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