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The Australian Online Advertising Expenditre Report, prepared by PwC provides an opportunity for stakeholders interested in the size of the online advertising market to access independently collated data about the state of online advertising expenditure in Australia. The online advertising markets reported in the OAER comprise expenditure on General Display advertising, Classifieds advertising, Search and Directories advertising and Mobile advertising.

These reports are available to IAB Australia members only and you are required to sign in first. The Executive Summary is available to the public. 

About the Report

The Interactive Advertising Bureau (IAB) has engaged PricewaterhouseCoopers (PwC) to compile a report, solely for the use of the IAB, which presents an unaudited aggregation of data provided by members of the IAB as well as estimates developed from publicly available information and other sources.

The report has been prepared on the following basis:

  • Obtaining data directly from companies earning online advertising expenditures
  • Making the OAER as inclusive as possible, encompassing all forms of Internet/online advertising, including web sites, mobile and video advertising including those sold programmatically
  • Ensuring and maintaining a confidential process, only releasing aggregate data
  • Performing discretionary “spot checks” of data submitted by participants to assess the overall integrity of the data.

The online advertising expenditure measured by the OAER is based on amounts charged to the advertiser before any reductions for agency rebates. Therefore, the amount reported is the gross commissionable advertising revenue.

The engagement is not an audit or a review in accordance with Australian Auditing Standards and no such assurance is provided in the report.

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Video advertising has been confirmed as the industry darling for FMCG, retail and finance brands, growing 76 percent year on year to reach $196m for the financial year ended 30th June 2014.

Data released in the latest IAB / PWC Online Advertising Expenditure Report has confirmed that the online advertising market continues to grow, reporting 17.1 percent year-on-year growth for the quarter ending 31st March 2014 and total expenditure for the quarter of $1,067 million.

Data released today by PricewaterhouseCoopers has confirmed online as the industry darling, with online advertising expenditure surpassing Free to Air TV advertising revenue for the calendar year for the first time since the start of data collection in 2002. Online advertising expenditure grew 19.3 percent year on year to reach a total of $3,986m. By comparison FTA TV reached $3,877m in the same period.

Internet advertising revenues in the U.S. hit a record-breaking high of $10.69 billion for the third quarter of 2013. This represents an uptick of 15% over the record-setting revenues of $9.26 billion reported in Q3 2012. In addition, it marks a 4.2% rise from the second quarter of 2013, which came in at $10.26 billion.

Online advertising has continued its strong growth, exceeding $1bn in the September 2013 quarter while recording 25 percent growth year on year from September 2012 and 4.6 percent on the prior quarter. Display advertising was the biggest growth area according to the Report, recording 41 percent growth year on year to reach $295.6m in the September 2013 quarter, while Classifieds recorded $193.7m and Search and Display $527.4m.

Total interactive advertising spend in New Zealand for Q3 2013 was $120.20 million up 27% year-on-year. The biggest quarter to date with Mobile (104% YoY), Search & Directories (41% YoY) and Video (21% YoY). IAB Members can access the full report.

Internet ad revenues surged to a landmark $20.1 billion, according to the IAB US. This represents an 18% increase over last year's first-half ad revenues of $17 billion. Mobile revenues soared to $3 billion in the first half of 2013, representing triple-digit growth at 145 percent, from $1.2 billion in the same period last year.

IAB Canada has released the results of its year-end revenue report for 2012 - Canadian Internet Advertising Revenues - consisting of Online and Mobile which rose to $3.1 billion in 2012. Online alone grew by 13% to 2.9 billion and Mobile revenue almost doubled (+97%) to reach $160 million in 2012.

IAB Europe, in association with IHS has launched the AdEx Benchmark 2012 report, the definitive guide to online advertising spend across Europe. This year the report revealed outstanding results for online advertising with an overall growth of 11.5% despite the toughest economic climate for the broader advertising market since 2009.

Total interactive advertising spend in New Zealand for Q2, 2013 was $120.56 million up 31% from Q2, 2012. More than three quarters (76%) of broadband access for New Zealand homes is now via wireless connection and more than half of New Zealanders now own a smartphone (54%). IAB members can download the full report.

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