You have 0 articles to compare. Do you want to see compare view now?


Compare

The Australian Online Advertising Expenditre Report, prepared by PwC provides an opportunity for stakeholders interested in the size of the online advertising market to access independently collated data about the state of online advertising expenditure in Australia. The online advertising markets reported in the OAER comprise expenditure on General Display advertising, Classifieds advertising, Search and Directories advertising and Mobile advertising.

These reports are available to IAB Australia members only and you are required to sign in first. The Executive Summary is available to the public. 

Advanced Filter Options

Digital advertising revenues climbed to a milestone high of $36.6 billion in 2012, according to the IAB US Report for the full-year of 2012. That historic number marks a 15% rise over 2011's full-year number, which itself had been the highest on record, at $31.7 billion.

Online advertising for the 12 months was $3,342.6m, an increase of $516.0m. The increase has been due to growth experienced in all categories, with a 27.0% increase in Search and Directories advertising, a 9.0% increase in Classifieds advertising and a 10.0% increase in General Display advertising.

Total interactive advertising spend in New Zealand for 2012 was $363.27 million up 9% from 2011 ($328.11m) and up by 12% from Q4, 2011. This is one of the key findings from the sixth year of IABNZ/PwC Insight report released to IABNZ members today.

Internet advertising revenues in the U.S. reached $9.26 billion for the third quarter of 2012, making the quarter the biggest on record, according to the latest IAB Internet Advertising Revenue Report.

Online advertising has continued to grow, achieving 10 percent year on year growth recording $813.25m for the three months ending September 2012. Mobile advertising recorded $22m for this quarter, representing 190 percent year on year growth and a 24 percent increase.

Total Interactive Advertising Market Experiences Positive Growth Year-on-Year and Quarter on Quarter.  Total interactive advertising spend in Q3, 2012 was $94.02m, an increase of 3% from the last quarter and an increase year-on-year of 5%.

A presentation for IAB members containing an overview of the NZ Online Advertising Market - September 2012. Highlights: content integration on multiple devices; media multitasking is on the rise in New Zealand, with nearly a third of us consuming multiple forms of media simultaneously; 5.4 million mobile phones in NZ – this has increased by 20% since Oct 2011; and smartphone penetration is 40% & expecting to reach the 50% mark by early 2013.

Online advertising surpassed the $3b expenditure mark for FY1112, a 21% year on year growth. Search & Directories grew by 30% and mobile advertising had a total expenditure of $47.5m; the first ever results released.

This overview of the digital landscape in New Zealand includes key facts on advertising expenditure, online audiences and media consumption, looking specifically at how the Kiwis use mobile and social media.

Online advertising continues to grow at an exceptional rate in the UK, with last year being its biggest increase in five years. Find out the key trends and drivers through an informative video and article.

Page 4 of 7 Results 31 - 40 of 65