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The Australian Online Advertising Expenditre Report, prepared by PwC provides an opportunity for stakeholders interested in the size of the online advertising market to access independently collated data about the state of online advertising expenditure in Australia. The online advertising markets reported in the OAER comprise expenditure on General Display advertising, Classifieds advertising, Search and Directories advertising and Mobile advertising.

These reports are available to IAB Australia members only and you are required to sign in first. The Executive Summary is available to the public. 

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Display advertising boomed back with 19% year on year growth - the highest since 2008, reflecting strong confidence of marketers and agencies in onlinen advertising despite the challenging economic environment. The executive summary of the report is available to all and members can access the full report.

IAB Europe's annual AdEx Benchmark survey is the definitive guide to the state of the European online advertising market. Released at IAB Europe's Interact conference in Barcelona, it shows that 1 in 5 advertising Euros in Europe is now spent online.

Online Advertising Expenditure has seen an increase of 17% reaching $2.66bn for the 2011 calendar year. The overall market growth was powered by search and directories with 53%, followed by general display advertising at 23.8%.

Online Advertising Expenditure has seen an increase of 20% year on year reaching $688 million in Q3 2011, with Search and Directories experiencing the strongest growth. The executive summary of the report is available to all and members can access the full report.

Online advertising reached $2.455b for FY1011, a 20% year on year growth powered by search & directories and classifieds which both recorded a 23% growth year on year while general display grew 12%.

The Online Advertising Revenue Report reflects Digital Ad Spend at S$60.31m for the period January to June 2011.

This was the largest Q1 ever reported, with search and directories recording 23% growth year-on-year, while classifieds increased 19%year-on-year. The general display market grew more modestly year-on-year, recording a 3% growth.

Total online advertising expenditure in Australia for the three months ended 31 December 2010 was $627.75m, an increase of $56.0m (or 10%) on third-quarter 2010, and an increase of $115.25m (or 22%) on fourth-quarter 2009.

Online advertising expenditure in Australia for the fourth-quarter 2009 totalled $513 million, the largest fourth-quarter recorded. This is an increase of $46.25 million from the third-quarter 2009. General Display advertising and Classifieds advertising accounted for 27.7% and 21.7% of the total advertising expenditure for the fourth-quarter 2009, respectively, while Search & Directories advertising comprised the remaining 50.6%.

Total online advertising expenditure in Australia for the third-quarter 2010 (3 months ended 30 September 2010) totalled $571.75 million, an increase of 3% (or $19.25 million) on the quarter ended 30 June 2010. The 30 September 2010 quarter recorded an increase of $105.5m (or 23%) from the comparable prior third-quarter in 2009.

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