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Australian Digital Audience Measurement and Landscape

As part of the ongoing effort to redefine audience measurement, the IAB and Nielsen moved the monthly Australian Online Landscape Review to an interactive online report. You can view the monthly figures from February 2015 and onward here.  All prior reports (from March 2012 to July 2015) are still available below and can be downloaded as PDFs.

View the interactive AUSTRALIAN ONLINE LANDSCAPE REVIEW

 
Nielsen and the IAB

Nielsen.iab

Nielsen was appointed the sole and exclusive preferred supplier for the provision of digital audience measurement services to the IAB in Australia starting on January 1st, 2015, for a three-year period. The contract continues and has introduced a comprehensive overhaul of the existing digital audience measurement system, with a number of significant improvements and enhancements around mobile audience measurement and improved reporting capabilities.

The IAB Technical Review Group found that Nielsen was the preferred candidate by a significant margin, with their proposal providing the most accurate, robust and credible measurement data for Australian digital audiences and websites. A major factor in the choice of Nielsen was the proposal’s particular strengths in mobile measurement, one of the key criteria.

Learn more about the Australian audience measurement journey 

 

Digital Audience Measurement - Classification and Hierarchy Guidelines

Overview: From Jan. 2012, Nielsen aligned the categorisation and structure of entities listed in Market Intelligence and Digital ratings Monthly excepting Digital ratings Monthly Custom Brands/Channels (Networks or Websites).

The Nielsen document outlines the classification and branding/hierarchy  rules and guidelines applied to all listed in these products.

Download the Classification and Hierarchy Guidelines here

 

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Australia Online Landscape Review - Oct. 2016

The digital landscape in October 2016 saw Australians spend 67 hours surfing online across over 226 sessions per person. 

Welcome to the September 2016 edition of your Nielsen Digital Landscape. The digital landscape in September 2016 saw Australians spend 61 hours surfing online across over 218 sessions per person. 

Welcome to the July 2016 edition of your Nielsen Digital Landscape. The digital landscape in August 2016 saw Australians spend 68 hours surfing online across over 251 sessions per person. 

 

Australia Online Landscape Review - July 2016

Welcome to the July 2016 edition of your Nielsen Digital Landscape. The digital landscape in July 2016 saw Australians spend 58  hours surfing online across over 263 sessions per person.

 

Australian Online Landscape Review - June 2016

Welcome to the June 2016 edition of your Nielsen Digital Landscape. The digital landscape in June 2016 saw Australians spend 54 hours surfing online across over 245 sessions per person.  

Australian Online Landscape Review - July 2015

Welcome to the July 2015 edition of Nielsen's Online Landscape Review.

The online landscape in July saw Australians spend 37 hours online over 63 sessions; with 40 billion minutes spent online.

The Australian Online Landscape Review - June 2015

Welcome to the June 2015 edition of Nielsen's Online Landscape Review.

The Australian online landscape in March saw internet users spend 37 hours online over 64 sessions; with 41 billion minutes spent online and 30 billion pages viewed.

Australian Online Landscape Review - May 2015

Welcome to the May 2015 edition of Nielsen’s Online Landscape Review.

The online landscape in May saw Australians spend 39 hours online over 65 sessions; with 42 billion minutes spent online and 31 billion pages viewed.

Australian Online Landscape Review - April 2015

Welcome to the April 2015 edition of Nielsen's Online Landscape Review.

The online landscape in March saw Australians spend 37 hours online over 64 sessions; with 41 billion minutes spent online and 30 billion pages viewed.

Nielsen Online Landscape Review - February 2015

Welcome to the February 2015 edition of Nielsen's Online Landscape Review.

The online landscape in February saw Australians spend 34 hours online over 60 sessions; with 36 billion minutes spent online and 27 billion pages viewed. Compared to January, the shorter month saw the average consumer spending 2.5 less hours browsing and 1 less session online.

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