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Australian Digital Audience Measurement and Landscape

On behalf of the media and advertising industry, IAB Australia invests significant time and resources to manage a sole and preferred supplier deed for digital audience measurement. This industry initiative ensures that Australia has a world-leading, independent, inclusive and transparent digital audience measurement system. This measurement system is overseen by the IAB Australia Measurement Council, which consists of representatives from 18 different media and agency organisations, with involvement from the Media Federation of Australia.

The products and solutions in market have been constantly evolving since the IAB developed its first audience measurement blueprint in 2007. Daily Digital Content Ratings (DCR) was launched in 2017 and June 2018 sees the roll out of Weekly and Monthly Digital Content Ratings (DCR). Detailed information on the new roll out has been prepared to help explain the changes and benefits to the market, available below.

THE NEXT PHASE IN INDEPENDENT AL AUDIENCE MEASUREMENT Online 1

DCR Executive Summary 5

Download the June 2018 DCR Information Pack here.

Download the June 2018 DCR Executive Summary here.

Learn more about the IAB/Nielsen Digital Audience Measurement solution, Monthly Ratings and Daily Content Ratings here.


Key Benefits of DCR

  1. Deduplicated Cross-Platform View Of Digital Content Audiences
    Desktop, laptop, smartphone (app & browser) and tablet (app & browser)
  2. Daily Reporting Frequency
    In addition to monthly cadence.
  3. Measurement Across All Content Types
    Delivered in a single interface for text, video and audio content.
  4. Cater For Audience Fragmentation
    Methodology is built to cater specifically to the nuances of digital media consumption by overcoming traditional panel only issues.
  5. Off-Platform And In-App
    Content measured and attributed to the publisher.
  6. Plan And Post Evaluate With Consistency
    Consistent methodology with Nielsen Digital Ad Ratings - for commonality between media planning and post-campaign validation.

Download the Guidelines for using Nielsen Digital Content Ratings Data here.

Watch the below video on YouTube to get a more complete understanding of DCR.

DCR


Key Points of IAB/Nielsen Industry Digital Audience Measurement

  1. Provides the industry with an audience focused measurement system which tracks all behaviour on browsers and apps across desktop/laptop, smartphones and tablets.
  2. The data is inclusive and reports on all properties in an equal manner, regardless of their involvement with the IAB, to provide the industry with comparable data on all players. It is a transparent system that tracks over 6,500 media organisations, brand and channels across three devices in each reporting period.
  3. It is an independent system run by a leading global measurement organisation, Nielsen, with the oversight by the digital industry and the IAB.
  4. The digital audience measurement data and system is continually reviewed by the IAB’s Measurement Council which has representatives of seventeen media organisations and the Media Federation of Australia. The IAB deed requires Nielsen to undergo annual independent audits as directed by the Measurement Council and to take any necessary action to ensure agreed standards are met.
  5. The Australian solution is world leading with a hybrid people-based measurement system which combines the best of a media quality panel and detailed census data from a wide range of publishers. Moving to daily ratings for text, video and audio measurement was yet again a world first.
  6. Digital audience measurement is constantly evolving to reflect changes in technology adoption and general digital consumer trends so as to ensure the solution provides accurate and relevant data for media agencies, advertisers and publishers.

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Australian Online Landscape Review - Dec. 2016

The digital landscape in December 2016 saw Australians spend 69 hours surfing online across over 236 sessions per person. 

Australia Online Landscape Review - Nov. 2016

Welcome to the November 2016 edition of your Nielsen Digital Landscape. The digital landscape in November 2016 saw Australians spend 72 hours surfing online across over 239 sessions per person.

Australia Online Landscape Review - Oct. 2016

The digital landscape in October 2016 saw Australians spend 67 hours surfing online across over 226 sessions per person. 

Welcome to the September 2016 edition of your Nielsen Digital Landscape. The digital landscape in September 2016 saw Australians spend 61 hours surfing online across over 218 sessions per person. 

Australia Online Landscape Review - August 2016

Welcome to the July 2016 edition of your Nielsen Digital Landscape. The digital landscape in August 2016 saw Australians spend 68 hours surfing online across over 251 sessions per person. 

 

 

Australia Online Landscape Review - July 2016

Welcome to the July 2016 edition of your Nielsen Digital Landscape. The digital landscape in July 2016 saw Australians spend 58  hours surfing online across over 263 sessions per person.

 

Australian Online Landscape Review - June 2016

Welcome to the June 2016 edition of your Nielsen Digital Landscape. The digital landscape in June 2016 saw Australians spend 54 hours surfing online across over 245 sessions per person.  

Australian Online Landscape Review - July 2015

Welcome to the July 2015 edition of Nielsen's Online Landscape Review.

The online landscape in July saw Australians spend 37 hours online over 63 sessions; with 40 billion minutes spent online.

The Australian Online Landscape Review - June 2015

Welcome to the June 2015 edition of Nielsen's Online Landscape Review.

The Australian online landscape in March saw internet users spend 37 hours online over 64 sessions; with 41 billion minutes spent online and 30 billion pages viewed.

Australian Online Landscape Review - May 2015

Welcome to the May 2015 edition of Nielsen’s Online Landscape Review.

The online landscape in May saw Australians spend 39 hours online over 65 sessions; with 42 billion minutes spent online and 31 billion pages viewed.

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