In addition to Nielsen’s monthly update of the Australian Online universe, for this edition Nielsen have included the following spotlights:
– The important online Baby Boomers market segment of Australians 50 – 64 years of age, a 15 year age group who in July represented 3.2 million online consumers. They are almost as engaged as their younger cohorts, with 2,882 average views and spending 95 hours a month online. This lucrative and rapidly growing consumer segment shares many similarities with the U.S. Baby Boomer market, including neglect by many marketers
– They reveal extracts from Nielsen’s U.S. Baby Boomers Report, which indicates that in just five years, close to 50% of the U.S. population will be 50 and older and they will control 70% of the country’s disposable income. While it’s well established that Boomers have the most money to spend, there still exists a bias to believe that older people spend less of what they have. A link to download the report is included.
– How digital influences the way we shop around the world’ provides insights from the just released, Nielsen Digital Global Shopping Report. These include findings that 61% of respondents said the Internet was their go-to-source for conducting grocery shopping research, and Asia-Pacific respondents reported a nine point increase for shopping via online-only websites.
