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Affiliate Marketing: Australian Industry Review - Feb. 2018

The Australian Affiliate Marketing industry is in a period of growth, with seven in 10 advertisers who run affiliate programs stating they intend to increase their affiliate spend in the next 12 months.

The survey is based on responses from 102 advertisers and 20 agencies (on behalf of their clients) who are engaged in Affiliate Marketing.

Total Australian Advertising Market - CY2017

The Australian digital advertising market continues to grow in CY2017, reaching $7.9 billion or 50.7% of the total paid ad market. Mobile and video grew substantially, with a combined share of 25% - more than any non-digital advertising segment.

Digital Video Advertising: An Infographic Review - April 2018

This infographic review combines data from various IAB research and resources, showcasing how digital video is on the up and up. The video component of display advertising grew 43 percent in CY2017, with total video surpassing $1 billion for the first time in the Australian market.

Australian Online Landscape Review - Feb. 2018

The digital landscape saw 20,405,000 people actively surfing online in February 2018, with Australians 18+ spending an average of 81 hours online per person.

Digital Video Universe - January 2018

On average, 82% of Australians aged 18+ (15.5m) are viewing 28 hr 50 mins of digital video content per month. Download the infographic to see the share of digital video time between mobile, tablet and desktop devices for January 2018, and the share of all video by age for Q4 2017.

Device Ownership & Trends - January 2018

As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population.

Digital Audio: State of the Nation - Feb. 2018

The second wave of IAB Australia’s Audio Advertising State of the Nation research has been published today, providing further insight on how the media buying community is using audio advertising across all platforms.

Australian Online Landscape Review - Dec. 2017

The digital landscape in December 2017 saw Australians spend 70 hours surfing online across over 221 sessions per person, with 20,164,000 people actively surfing online.

Ad Blocking: The Consumers Perspective – Wave 3

This is the third wave of IAB Australia Ad Blocking consumer research. This study been run by IAB Australia and Pureprofile to understand the scale of ad blocking and more importantly help answer “why” consumers are installing blockers on different devices. The IAB is committed to providing objective data for the market on a range of industry issues including ad blocking.

Digital Video Universe - October 2017

On average, 82% of Australians aged 18+ (15.5m) are viewing 27 hr 32 mins of digital video content per month. Download the infographic to see the share of digital video time between mobile, tablet and desktop devices for October 2017, and the share of all video by age for Q2 2017.

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