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Total Australian Advertising Market CY2018

Digital advertising represented 53.2% of Total Australian Ad Market ($16.6 billion). The total digital ad spend in CY18 ended on $8.8B, up 12% on CY17. 

Audio Advertising Landscape - 2019

The third wave of IAB Australia’s Audio Advertising State of the Nation research was published in March 2019, providing further insight on how the media buying community is using audio advertising across all platforms.

Online Advertising Expenditure Report - Q4 and CY18 (Dec. 2018)

The Australian online advertising market hit $8.8bn expenditure in calendar year 2018, an increase of 11.6% on 2017 according to the IAB Australia Online Advertising Expenditure Report (OAER) published by PwC. 

Online Advertising Expenditure Report - Q3 (Sept. 2018)

Fueled by strong growth in both video and native/in-feed, digital advertising revenue hit $2.2 billion for the September quarter 2018, representing a 13.2% increase year-on-year. 

Online Advertising Expenditure Report - Q2 and FY 18 (June 2018)

The latest data from PwC shows that overall digital advertising revenues have increased 11% year on year, while video has increased 45% year on year, indicating that a growing support for digital advertising by Australian marketers.

Online Advertising Expenditure Report - Q1 (March 2018)

For the quarter ended March 2018, the total market spend was $2.1 billion – a 13.2 percent year-on-year increase for the quarter – with much of that growth driven by the rapidly expanding video market. 

Device Ownership & Trends - July 2018

The IAB reviews and assesses enumeration and currency data every month to ensure the currency continues to evolve and reflect consumer media usage habits. 

Online Advertising Expenditure Report - Q4 and CY17 (Dec. 2017)

Australian online advertising expenditure continues to grow, recording a seven percent year-over-year increase with total revenue edging to $7.9 billion for the full year according to the IAB/PwC Online Advertising Expenditure Report. 

Online Advertising Expenditure Report - Q3 (Sept. 2017)

Total online advertising achieves 4.9% growth year-on-year in the September quarter 2017.

Online Advertising Expenditure Report - Q2 and FY17 (June 2017)

Online advertising expenditure was $7.6 billion in the twelve months ended 30 June 2017, representing growth of 11.7% on 2016.

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