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Sports in Digital Media Infographic

March saw 64% increase on time spent (vs Feb) on sports content supported by the start of the NRL and AFL Seasons.

Digital Fact Sheet - May 2017

Digital Fact Sheet summarising key points on the following topics:

  • Ad Revenue CY16
  • Viewability
  • Ad Blocking
  • Brand Safety
  • Invalid Traffic/Ad Fraud
Digital Online Landscape Infographic - Mar. 2017

Infographic snippet on the Digital Online Landscape March 2017.

Digital's Share of Entire Australian Market, CY 2016

Digital grew to 48.6% of the total Australia advertising market in calendar year 2016. 

Digital Device Trends

Infographic snippet of Mobile vs Tablet trends.

Brief History of Digital

Milestones in the development of Digital.

Infographic: The Programmatic Ecosystem

This infographic is a comprehensive description of the Programmatic Ecosystem in 2017. With thanks to our friends at IAB Spain. 

Digital Audio Advertising: State Of The Nation - Feb. 2017

IAB Australia's "Digital Audio Advertising: State of the Nation Report" provides a snapshot of Australia's audio landscape across broadcast radio, podcasting and digital streaming. It covers buying methods, satisfaction and experience of those involved in buying and planning audio campaigns in Australia.

Device Ownership and Trends - Sept. 2016

As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population.

The data in this report, exclusive to IAB members, is primarily generated from our regular market enumeration study.

Slides from our Oct. 2016 ad blocking study. 


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