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Data is now so ubiquitous that it can often be overwhelming when looking to incorporate a strategy around data and how to go about it. Having a strategy around what you and your business intends to achieve by being more data-driven is critical, whether you are a publisher, marketer or advertising agency.
The proliferation of smartphone usage and people are becoming increasingly comfortable sharing location data with the various apps they use, which has allowed advertisers access very valuable actionable insights into where consumers have historically been and also personalise ads in real-time based upon current location.
The digital landscape in February 2017 saw Australians spend 65 hours surfing online across over 223 sessions per person.
Download the below PDF for an example of Flex Frames, and links to extra resources that touch the Times' approach to Native.
This infographic is a comprehansive description of the Programmatic Ecosystem in 2017. With thanks to our friends at IAB Spain.
As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population.
The digital landscape in January 2017 saw Australians spend 69 hours surfing online across over 236 sessions per person.
IAB Australia's "Digital Audio Advertising: State of the Nation Report" provides a snapshot of Australia's audio landscape across broadcast radio, podcasting and digital streaming. It covers buying methods, satisfaction and experience of those involved in buying and planning audio campaigns in Australia.
The digital landscape in December 2016 saw Australians spend 69 hours surfing online across over 236 sessions per person.
Welcome to the November 2016 edition of your Nielsen Digital Landscape. The digital landscape in November 2016 saw Australians spend 72 hours surfing online across over 239 sessions per person.