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MeasureUp 2019 - Content from the day

IAB Members can view the speaker and panel videos and download the presentation decks and other content from the day. 

The Digital Brand Effect - Oct. 2019

The IAB have partnered with Kantar, global leaders in advertising measurement, to deliver independent insight into the contribution digital advertising makes to brand building and long-term impact.

Digital Advertising Glossary of Terms - 2019

It is essential for our industry to create common language across the different platforms, so we have tasked our Ad Effectiveness Council and Video Advertising Council with updating a series of glossaries originally published in August 2017.

FY 2019 Digital Media Revenue: Presentation Deck

IAB Australia members can download this handy presentation deck, outlining the state of FY19 market, for their presentations and reports.

Australian brands and agencies continue to grow their investment in digital advertising with total spend for the 2019 financial year increasing by 7.1% year-on-year to reach $9 billion, up from $8.5 billion in 2018.

Infographic: Smart Speaker Ownership in Australia - Sept. 2019

Do you have a Smart Speaker in your home? 14% of Australians own one, and one in four use it daily - checking the weather, streaming music, listening to news or searching online.

 

VAST 4.x
VAST 4.x

VAST (Video Ad Serving Template) now enables both ad delivery and essential video interactivity. The Open Measurement Interface Definition (OMID) and Open Measurement (OM) SDK for mobile gives buyers access to multiple verification vendors via one single integration. SIMID is now the solution for buyers that want to bring in more creative interactive elements, replacing VPAID.

Download the latest specs here.

IAB Tech Lab's OpenRTB standards
IAB Tech Lab's OpenRTB standards

The RTB (real-time-bidding) protocols related to the automated buying and selling of ads are released, managed and overseen by IAB Tech Lab - and are regularly reviewed, improved upon and updated. Currently these OpenRTB standards are on version 2.5. Version 3.0 has also been released and with full adoption expected next year, there will be significant improvements in both efficiency and transparency.

Entertainment, News & Lifestyle: Opportunities in Today's Digital Content Explosion

At the recent Advertising Week APAC, IAB CEO Gai Le Roy presented a series of sessions focused on the Hidden Opportunities in Today's Digital Content Explosion across News, Lifestyle and Entertainment. 

 

IAB Future of Measurement Report - Sept. 2019

The Future of Measurement review has been conducted to understand the priorities of the market (including advertisers, ad agencies, mediaowners, tech providers and research/data vendors) to drive confidence in digital advertising into the future. The scope of our review has defined the digital measurement landscape to include content ratings, ad ratings, ad verification and ad impact.

Marketers are increasingly making media and marketing spend decisions based on a wide range of audience data, but there are few tools that enable data buyers to understand ‘what’s inside’ the various data segments they buy and provide a consistent labelling of those details.

At a dedicated panel session at our recent IAB Australia State of Data event hosted by the IAB Data Council earlier this month, a representative group discussed the issues related to data transparency and announced a local initiative based upon the IAB Tech Lab's Data Transparency Label - to help provide better education, genuine consistency and enable transparency to the data marketplace.

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