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IAB Podcasting Measurement Guidance and Local Market Update - July 2018

The podcasting advertising market in Australia has grown significantly since the IAB Australia Audio Council endorsed the first US IAB podcasting technical measurement guidelines in 2016. Nearly half of media agencies indicated that they have used podcasting for clients in the 2017 IAB Australia Audio Advertising State of the Nation study.

Ad Ops Melbourne 2018: Content from the day

On Wednesday, 20 June 2018 the IAB hosted Digital Ad Ops Melbourne 2018, one of the most hotly anticipated conferences in the digital advertising industry for 2018. 

Download, watch and listen selected content from the day.

Live Video Streaming: Australia and the World – June 2018

This report is a localised version of the “Live Video Streaming – A Global Perspective” report conducted by the U.S. IAB in conjunction with On Device Research. 4200 ‘live video streamers’ from 21 countries were recruited for an insight on device and content consumption trends across different markets.

IAB Viewability Update - Apr. 2018

The latest round of IAB/PwC benchmarks, aggregating census data from comScore, IAS and Moat on all AU inventory tracked through their services for viewability, monitored over 10 fold more inventory than our first round of data from Apr-Sep 2016.

Digital Ad Ops Melbourne 2018: Digital Fact Pack

Get all the latest facts and figures - including the latest IVT benchmarks - ahead of the IAB Ad Ops Melbourne Conference in our Digital Fact Pack.

Streaming the FIFA World Cup - June 2018

69% of Australian Internet users have live streamed video in the past. This Infographic takes a look at how these consumers from around the world plan to watch the 2018 FIFA World Cup.

The GDPR and Data Privacy: IAB Briefing and Resources

On May 25, 2018, the European Union’s long-awaited new data-protection rules, known as the General Data Protection Regulation (GDPR), officially kicked in. We have collated IAB podcasts, videos and downloadable guides to help you navigate the new laws and the implications they will have on Digital Advertising Organisations in Australia.

Australian Online Landscape Review - Apr. 2018

The digital landscape saw 20,446,000 people actively surfing online in April 2018, with Australians 18+ spending an average of 83 hours online per person.

Mobile Advertising Revenue & Usage Market Update - Apr. 2018

In this report the IAB Mobile Advertising Council has pulled together different pieces of IAB driven research looking at mobile advertising and media consumption in Australia to give an overview of the state of the industry in 2018.

Australian Online Landscape Review - March 2018

The digital landscape saw 20,405,000 people actively surfing online in March 2018, with Australians 18+ spending an average of 88 hours 41 minutes online per person.

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