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Mobile Advertising and Location Data

We interviewed members of the IAB Australia Mobile Advertising Council in this three-part short video series to demystify some of the more confusing aspects of location-based advertising and to help educate marketers, agencies and advertisers as to the best uses of the data and some of the pitfalls to avoid.

Australian Digital Advertising Practices - July 2018

The Australian Digital Advertising Practices have been created specifically for advertisers in Australia to facilitate better relationships with agencies, publishers and digital platforms, and to foster shared responsibilities for digital ad spends and outcomes.

Device Ownership & Trends - July 2018

As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population.

IAB VAST 4 Guidelines

The VAST (Video Ad Serving Template) 4.0 specification was released in January 2016, but hasn’t seen widespread adoption. Some recent updates point to an opportunity for successful pickup of the standard.

In this paper we lay out the reasons for this current state, and call on the industry to adopt the proposed changes.

IAB Creative Resources

Creative has always been a key part of traditional advertising, ensuring the message receives cut through in print, TV and radio advertisements. But the same can’t be said in the history of digital, with creative sometimes being secondary to reach, frequency and targeting. On this page we have rounded up all of our latest creative resources, designed to fully embrace digital advertising in all shapes, sizes and formats.

The Role of Creative in Digital Advertising Effectiveness – July 2018

The IAB Australia Advertising Effectiveness Council has produced this Playbook to showcase the importance of creative, what it can do, and how it can best be optimised to create a successful campaign that speaks to the audience in a meaningful and relatable way.

The IAB Australia Display Creative and Mobile Creative Guidelines have now been updated from the initial version released in October 2016 and more fully embrace HTML5 technology as the new standard for ad creatives.

These creative updates are the result of testing diverse HTML5 ad creatives for load performance and user experience to determine the optimum specifications for allowed file sizes and other HTML5 considerations. 

IAB Viewability Update - Apr. 2018

The latest round of IAB/PwC benchmarks, aggregating census data from comScore, IAS and Moat on all AU inventory tracked through their services for viewability, monitored over 10 fold more inventory than our first round of data from Apr-Sep 2016.

IAB Podcasting Measurement Guidance and Local Market Update - July 2018

The podcasting advertising market in Australia has grown significantly since the IAB Australia Audio Council endorsed the first US IAB podcasting technical measurement guidelines in 2016. Nearly half of media agencies indicated that they have used podcasting for clients in the 2017 IAB Australia Audio Advertising State of the Nation study.

Live Video Streaming: Australia and the World – June 2018

This report is a localised version of the “Live Video Streaming – A Global Perspective” report conducted by the U.S. IAB in conjunction with On Device Research. 4200 ‘live video streamers’ from 21 countries were recruited for an insight on device and content consumption trends across different markets.

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