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DIGITAL AUDIO ADVERTISING: STATE OF THE NATION - Feb. 2017

IAB Australia's "Digital Audio Advertising: State of the Nation Report" provides a snapshot of Australia's audio landscape across broadcast radio, podcasting and digital streaming. It covers buying methods, satisfaction and experience of those involved in buying and planning audio campaigns in Australia.

Australian Online Landscape Review - Dec. 2016

The digital landscape in December 2016 saw Australians spend 69 hours surfing online across over 236 sessions per person. 

Australia Online Landscape Review - Nov. 2016

Welcome to the November 2016 edition of your Nielsen Digital Landscape. The digital landscape in November 2016 saw Australians spend 72 hours surfing online across over 239 sessions per person.

Device Ownership and Trends - Nov. 2016

November 2016: As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population.

IAB Viewability Whitepaper - For Public Comment: Dec. 2016

The IAB Viewability Whitepaper has been developed by the IAB Australia Viewability Taskforce with representatives of over 20 different media organisations (publishers, ad tech companies and media agencies).

Transitioning from Flash to HTML5: Dec. 2016

Flash is being replaced by HTML5. 

All major browsers are transitioning away from the use of Flash, and have introduced progressively greater restrictions. Safari moved to HTML5-by-default in September 2016. Chrome will follow in version 55, released December 2016. 

VAST 4.0 - Dec. 2016

The Video Ad Serving Template (VAST) specification was created by the IAB Tech Lab in the U.S. and has been examined by a Working Group of volunteers from IAB Australia member companies.

DOWNLOAD THE VAST 4.0 DOCUMENT

Also included are:
VAST 4.0 FAQ 
THE DIGITAL VIDEO IN-STREAM AD FORMAT GUIDELINES

 

Device Ownership and Trends - Sept. 2016

As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population.

The data in this report, exclusive to IAB members, is primarily generated from our regular market enumeration study.

Australia Online Landscape Review - Oct. 2016

The digital landscape in October 2016 saw Australians spend 67 hours surfing online across over 226 sessions per person. 

After careful review of the of IAB U.S. Podcasting Guidelines and consultation with a range of stakeholders IAB Australia’s Audio Advertising Council feels that these guidelines and the work carried out by the IAB in the US is applicable and valuable to the Australian market and IAB Australia has officially endorsed these guidelines.

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