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Research & Resources
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After receiving feedback from the industry, we have updated the original Dec. 2018 edition of this handbook. The impact of Header Bidding has been hugely significant for both programmatic buyers and sellers, with adoption continuing to grow across publishers and ad formats. These levels of adoption will only increase as Header Bidding is now becoming increasingly prevalent within both in-app and video inventory. This update provides the market with a more in-depth look to Header Bidding, the resultant impacts and a guide to some of the nuances related to auction mechanics.
The digital landscape saw 20,717,000 people actively surfing online in December 2018, with Australians 18+ spending an average of 94 hours online per person.
The digital landscape saw 20,657,000 people actively surfing online in October 2018, with Australians 18+ spending an average of 95 hours online per person.
As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population.
The digital landscape saw 20,657,000 people actively surfing online in October 2018, with Australians 18+ spending an average of 95 hours online per person.
The digital landscape saw 20,598,000 people actively surfing online in September 2018, with Australians 18+ spending an average of 91 hours online per person.
Updates for Improved Ad Verification, Ad Creative Measurement, Server-Side Ad Insertion and Integration of Audio Advertising.
Download our Digital Fact Pack for all the latest facts and figures - including the latest VAST specifications, device trends, video consumption and ad spend figures - ahead of the IAB Digital Ad Ops Conference in Sydney.
The digital landscape saw 20,598,000 people actively surfing online in August 2018, with Australians 18+ spending an average of 92 hours online per person.
There’s no one-size-fits all approach to audio. Each audio platform is consumed in a different way and has its own nuances which need to be considered. Just like you wouldn’t put a long copy print ad on a billboard, you shouldn’t simply put your radio ad in a podcast, for example.
Listen to examples here.
