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The Interactive Advertising Bureau has released a complete overhaul of the IAB Standard Ad Unit Portfolio, updating its digital ad formats to adapt across screens, and to incorporate the LEAN Principles of lightweight, encrypted, AdChoice supported, and non-invasive advertising.
With the ubiquity of mobile devices and mobile Internet around the globe, purchasing products and services on mobile devices has become increasingly common.
This research in support of the IAB Global Research Initiative aims to explore and understand the similarities and differences in consumer purchase and payment activities that take place on mobile devices across 19 countries that participated in the study.
Welcome to the July 2016 edition of your Nielsen Digital Landscape. The digital landscape in July 2016 saw Australians spend 58 hours surfing online across over 263 sessions per person.
Welcome to the June 2016 edition of your Nielsen Digital Landscape. The digital landscape in June 2016 saw Australians spend 54 hours surfing online across over 245 sessions per person.
Video advertising across all screens (television & digital) now represents a third of all advertising dollars spent in Australia. Videology partnered with behavioural research experts, Gateway Research, to gain an understanding of how people are really paying attention and feeling about video advertising. This study has been designed to provide the market with insights that go beyond the standard metrics currently available.
The May 2016 edition of your Nielsen Digital Landscape is here. The digital landscape in May 2016 saw Australians spend 56 hours surfing online across over 253 sessions per person.
Eyeota Elections White Paper
For a political candidate, every vote counts. Political parties want to be where their potential voters are at, especially in the online space.
According to Standard Media Index numbers, election advertiser digital spend doubled in 2013 in the lead-up to the Federal Election in Australia, and this is likely to happen again in the 2016 elections.
Welcome to the April 2016 edition of your Nielsen Digital Landscape. The digital landscape in April 2016 saw Australians spend 55 hours surfing online across over 240 sessions per person.
The video marketplace is evolving rapidly, and as the industry grows so too does its vocabulary. Over the past six months IAB US Tech Lab has led a working group of 54 members with the mission of compiling a comprehensive glossary of video terms currently used throughout the video marketplace. The glossary that you see here is the result of the tremendous effort put forth by these IAB member companies and their representatives.
IAB Australia presents its Ad Blocking Toolkit, which answers all the frequently asked questions that consumers, publishers and anyone involved or interested in digital advertising might need answered.