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IAB Australia’s Affiliate Marketing Working Group has published the first Affiliate Industry handbook for the Australian market.
The Video Ad Serving Template (VAST) specification was created by the IAB Tech Lab in the U.S. and has been examined by a Working Group of volunteers from IAB Australia member companies.
DOWNLOAD THE DOCUMENT FOR PUBLIC COMMENT:
VAST 4.0 (FOR PUBLIC COMMENT)
Also included are:
VAST 4.0 FAQ
THE DIGITAL VIDEO IN-STREAM AD FORMAT GUIDELINES
After careful review of the of IAB U.S. Podcasting Guidelines and consultation with a range of stakeholders IAB Australia’s Audio Advertising Council feels that these guidelines and the work carried out by the IAB in the US is applicable and valuable to the Australian market and IAB Australia has officially endorsed these guidelines.
The latest IAB AdBlocking in Australia study shows almost 30% of Australian consumers are now using ad blocking technology on one of their devices and that a fear of viruses and malware is the most common reason for installing the software (20 percent of respondents), but 16 percent of respondents reported that they had installed the ad blocker because they felt there were too many ads on sites.
Welcome to the September 2016 edition of your Nielsen Digital Landscape. The digital landscape in September 2016 saw Australians spend 61 hours surfing online across over 218 sessions per person.
Infographic representing the total Australian Advertising Market in 1H 2016 (with information from the IAB Online Advertising Expenditure Reports and the CEASA 2016 Advertising Expenditure in Main Media Report).
The IAB Australia Display Creative and Mobile Creative Guidelines have been updated to fully embrace HTML5 technology as the new standard for ad creative.
The IAB State of the Industry Marketing and Advertising Technology Survey, released Oct 2016.
Welcome to the July 2016 edition of your Nielsen Digital Landscape. The digital landscape in August 2016 saw Australians spend 68 hours surfing online across over 251 sessions per person.
PUBLIC COMMENT PERIOD OPEN
The Interactive Advertising Bureau has released a complete overhaul of the IAB Standard Ad Unit Portfolio, updating its digital ad formats to adapt across screens, and to incorporate the LEAN Principles of lightweight, encrypted, AdChoice supported, and non-invasive advertising.