You have 0 articles to compare. Do you want to see compare view now?


Compare

View below to see all Research pieces and other Resources.  

Refine your search using Advanced Filter Options (the funnel icon directly below) to locate relevant items more quickly.  Filter by Disciplines, Insights, Markets or Year.

ads.txt

Ads txt

If you are search for information on ads.txt and app-ads.txt, please continue to the ads.txt website here.

Advanced Filter Options

The Digital Brand Effect Report

The IAB have partnered with Kantar, global leaders in advertising measurement, to deliver independent insight into the contribution digital advertising makes to brand building and long-term impact.

MeasureUp 2019 - Content from the day

IAB Members can view the speaker and panel videos and download the presentation decks and other content from the day. 

Australian Online Landscape Review - September 2019

The digital landscape saw 18,052,000 people 18-years and over actively surfing online in September 2019, with Australians 18+ spending an average of 132 hours and 23 minutes online per person.

Device Ownership & Trends - July 2019

The latest Australian device ownership data is out now, including CTV and smart speaker figures. The data in this report, exclusive to IAB members, is primarily generated from this regular market enumeration study.

Digital Advertising Glossary of Terms - 2019

It is essential for our industry to create common language across the different platforms, so we have tasked our Ad Effectiveness Council and Video Advertising Council with updating a series of glossaries originally published in August 2017.

FY 2019 Digital Media Revenue: Presentation Deck

IAB Australia members can download this handy presentation deck, outlining the state of FY19 market, for their presentations and reports.

Australian brands and agencies continue to grow their investment in digital advertising with total spend for the 2019 financial year increasing by 7.1% year-on-year to reach $9 billion, up from $8.5 billion in 2018.

Infographic: Smart Speaker Ownership in Australia - Sept. 2019

Do you have a Smart Speaker in your home? 14% of Australians own one, and one in four use it daily - checking the weather, streaming music, listening to news or searching online.

 

VAST 4.x
VAST 4.x

VAST (Video Ad Serving Template) now enables both ad delivery and essential video interactivity. The Open Measurement Interface Definition (OMID) and Open Measurement (OM) SDK for mobile gives buyers access to multiple verification vendors via one single integration. SIMID is now the solution for buyers that want to bring in more creative interactive elements, replacing VPAID.

Download the latest specs here.

IAB Tech Lab's OpenRTB standards
IAB Tech Lab's OpenRTB standards

The RTB (real-time-bidding) protocols related to the automated buying and selling of ads are released, managed and overseen by IAB Tech Lab - and are regularly reviewed, improved upon and updated. Currently these OpenRTB standards are on version 2.5. Version 3.0 has also been released and with full adoption expected next year, there will be significant improvements in both efficiency and transparency.

Entertainment, News & Lifestyle: Opportunities in Today's Digital Content Explosion

At the recent Advertising Week APAC, IAB CEO Gai Le Roy presented a series of sessions focused on the Hidden Opportunities in Today's Digital Content Explosion across News, Lifestyle and Entertainment. 

 

Page 1 of 66 Results 1 - 10 of 658