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Australian Digital Video Landscape - 2019

The video landscape has never been more complicated and exciting we have seen an increased number of content creation sources, delivery and consumption channels, and platforms, and as a result, more video viewing time in total. Digital video advertising expenditure continues to grow strongly each year and is the fastest-growing digital advertising segment.

Device Ownership & Trends - March 2019

The data in this report, exclusive to IAB members, is primarily generated from enumeration and currency data every month and regularly released to market. 

Australian Online Landscape Review - February 2019

The digital landscape saw 20,938,000 people actively surfing online in February 2019, with Australians 18+ spending an average of 91 hours and 50 minutes online per person.

Total Australian Advertising Market CY2018

Digital advertising represented 53.2% of Total Australian Ad Market ($16.6 billion). The total digital ad spend in CY18 ended on $8.8B, up 12% on CY17. 

Australian Online Landscape Review - January 2019

The digital landscape saw 20,717,000 people actively surfing online in Januray 2019, with Australians 18+ spending an average of 99.5 hours online per person.

Digital Fact Pack: Programmatic Summit 2019

Get all the latest digital information and figures for reference during Programmatic Summit 2019.

Digital Audio: State of the Nation - March 2019

The third wave of IAB Australia’s Audio Advertising State of the Nation research has been published today, providing further insight on how the media buying community is using audio advertising across all platforms.

Australian Online Landscape Review - December 2018

The digital landscape saw 20,717,000 people actively surfing online in December 2018, with Australians 18+ spending an average of 94 hours online per person.

Auction Mechanics Handbook - Feb. 2019 Update

After receiving feedback from the industry, we have updated the original Dec. 2018 edition of this handbook. The impact of Header Bidding has been hugely significant for both programmatic buyers and sellers, with adoption continuing to grow across publishers and ad formats. These levels of adoption will only increase as Header Bidding is now becoming increasingly prevalent within both in-app and video inventory. This update provides the market with a more in-depth look to Header Bidding, the resultant impacts and a guide to some of the nuances related to auction mechanics. 

Australian Online Landscape Review - November 2018

The digital landscape saw 20,657,000 people actively surfing online in October 2018, with Australians 18+ spending an average of 95 hours online per person.

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