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Digital Audio Buyer's Guide - August 2019

This guide is designed to provide marketers with the information and resources necessary to take advantage of Digital Audio advertising opportunities. The IAB and the members of its Digital Audio Council have pursued a goal of educating marketers and agencies, creatives, planners and buyers about audio advertising opportunities and discussing best practices and guidelines for building highly successful audio campaigns.

Infographic: Smart Speaker Ownership in Australia - Sept. 2019

Do you have a Smart Speaker in your home? 14% of Australians own one, and one in four use it daily - checking the weather, streaming music, listening to news or searching online.

 

VAST 4.x
VAST 4.x

VAST (Video Ad Serving Template) now enables both ad delivery and essential video interactivity. The Open Measurement Interface Definition (OMID) and Open Measurement (OM) SDK for mobile gives buyers access to multiple verification vendors via one single integration. SIMID is now the solution for buyers that want to bring in more creative interactive elements, replacing VPAID.

Download the latest specs here.

IAB Tech Lab's OpenRTB standards
IAB Tech Lab's OpenRTB standards

The RTB (real-time-bidding) protocols related to the automated buying and selling of ads are released, managed and overseen by IAB Tech Lab - and are regularly reviewed, improved upon and updated. Currently these OpenRTB standards are on version 2.5. Version 3.0 has also been released and with full adoption expected next year, there will be significant improvements in both efficiency and transparency.

Entertainment, News & Lifestyle: Opportunities in Today's Digital Content Explosion

At the recent Advertising Week APAC, IAB CEO Gai Le Roy presented a series of sessions focused on the Hidden Opportunities in Today's Digital Content Explosion across News, Lifestyle and Entertainment. 

 

Marketers are increasingly making media and marketing spend decisions based on a wide range of audience data, but there are few tools that enable data buyers to understand ‘what’s inside’ the various data segments they buy and provide a consistent labelling of those details.

At a dedicated panel session at our recent IAB Australia State of Data event hosted by the IAB Data Council earlier this month, a representative group discussed the issues related to data transparency and announced a local initiative based upon the IAB Tech Lab's Data Transparency Label - to help provide better education, genuine consistency and enable transparency to the data marketplace.

Data, Privacy and the ACCC Report - Peter Leonard of Data Synergies

On August 14, 2019 the IAB hosted a slew of data experts at our State of Data – Opportunities & Responsibilities event at PwC in Sydney. Amongst them was Peter Leonard, Principal at Data Synergies and Professor of Practice at UNSW Business School, who gave a brief talk on the history, results and future implications of the recent ACCC Digital Platforms Inquiry Final Report.

Australian Mobile Landscape Report - July 2019

Mobile advertising was 25% of the entire Australian ad market last year. Understanding the impact of mobile advertising has never been more important than it is in today’s mobile-first world. The 2019 Mobile Landscape Report breaks down the role and reach of smartphones and mobile devices in today's landscape.

 

Australian Online Landscape Review - April 2019

The digital landscape saw 20,963,000 people actively surfing online in April 2019, with Australians 18+ spending an average of 116 hours and 30 minutes online per person.

Ad Effectiveness: Glossary of Terms - July 2019

It is essential for our industry to create common language across the different platforms, so we tasked our Ad Effectiveness Council with crafting a glossary to simplify the often complex jargon involved in metrics and measurement. 

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