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Video Ad Serving Template (VAST) 4.1

Updates for Improved Ad Verification, Ad Creative Measurement, Server-Side Ad Insertion and Integration of Audio Advertising.

Auction Mechanics - Dec. 2018

The impact of Header Bidding has been hugely significant for both programmatic buyers and sellers, with adoption continuing to grow across publishers and ad formats. These levels of adoption will only increase as Header Bidding is now becoming increasingly prevalent within both in-app and video inventory. This update provides the market with a more in-depth look to Header Bidding, the resultant impacts and a guide to some of the nuances related to auction mechanics. 

Australian Online Landscape Review - November 2018

The digital landscape saw 20,657,000 people actively surfing online in October 2018, with Australians 18+ spending an average of 95 hours online per person.

Device Ownership & Trends - Jan. 2019

As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population.

Australian Online Landscape Review - October 2018

The digital landscape saw 20,657,000 people actively surfing online in October 2018, with Australians 18+ spending an average of 95 hours online per person.

Australian Online Landscape Review - September 2018

The digital landscape saw 20,598,000 people actively surfing online in September 2018, with Australians 18+ spending an average of 91 hours online per person.

Ad Ops Sydney 2018: Digital Fact Pack

Download our Digital Fact Pack for all the latest facts and figures - including the latest VAST specifications, device trends, video consumption and ad spend figures - ahead of the IAB Digital Ad Ops Conference in Sydney.

Australian Online Landscape Review - August 2018

The digital landscape saw 20,598,000 people actively surfing online in August 2018, with Australians 18+ spending an average of 92 hours online per person.

Digital Audio Fit-For-Purpose Creative: Choosi and IAB Audio Council

There’s no one-size-fits all approach to audio. Each audio platform is consumed in a different way and has its own nuances which need to be considered. Just like you wouldn’t put a long copy print ad on a billboard, you shouldn’t simply put your radio ad in a podcast, for example.

Listen to examples here.

MeasureUp 2018: Digital Fact pack

Download our Digital Fact Pack for all the latest facts and figures - including the latest device trends, video consumption and ad spend figures - ahead of the IAB MeasureUp Conference in Sydney.

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