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AD Tech Q&A: Competently managing brand safety in times of crisis

IAB Australia has issued an urgent call to action for brands, agencies, ad verification firms, and other companies in the digital advertising supply chain to better manage their blocking of media buying against topics including keywords such as 'crisis', 'COVID-19' and 'coronavirus'. We have been keen to build awareness around this topic but have also made some simple recommendations in relation to buyers utilising semantic contextual targeting to fully understand the editorial context.

We have recently prepared a few questions for our verification vendor members to which we've received the following responses.

Summary of insights pieces in relation to market and consumer trends due to the impact of COVID-19 pandemic. Research pieces from IAB, IAB members and other important industry reports. 

IAB Quarantine Quiz
IAB Quarantine Quiz

To test you digital knowledge, keep you on your toes, and just for a bit of fun to relieve the boredom, IAB Australia is running a Quarantine Quiz Series.

There will be a new quiz on a different topic every week, and we are tallying the results and will announce a winner when life returns to normal (whenever that is...).

Digital Audio Buyer's Guide: Education and Training Deck

This educational and training deck combines the August 2019 Buyer's Guide with the latest research and education from IAB Australia. It is designed to educate marketers and advertisers with the information and resources necessary to take advantage of Digital Audio advertising opportunities. 

 

Data Label: Adopting data transparency standards for digital marketing in Australia

Adopting data transparency standards for digital marketing in Australia - through the Data Label

Marketers are increasingly making media and marketing spend decisions based on a wide range of audience data, but there are few tools that enable data buyers to understand ‘what’s inside’ the various data segments they buy and provide a consistent labeling of those details.

Australian Online Landscape Review - December 2019

The digital landscape saw 18,092,000 people 18-years and over actively surfing online in December 2019, with Australians 18+ spending an average of 123 hours and 4 minutes online per person.

Audio Advertising: State of the Nation Wave 4 - 2020

The 4th wave of IAB Australia’s "Audio Advertising: State of the Nation" research is now available. The research provides insight on how the media buying community is using audio advertising across all platforms, covering broadcast radio, streaming digital audio, DAB+ and podcasts. 

Native Advertising Handbook 2020 Update

With native advertising now firmly established as a key display product within the Australian digital media marketing mix, the Standards and Guidelines Council are now keen to provide an updated review the product definitions, some best practices and a balanced mix of local product examples to showcase some of the best-in-class here in Australia.

Affiliate Marketing: Australian Industry Review - Jan. 2020

Following the previous industry review released in February 2018, the Affiliate Marketing industry is establishing itself as a growing, valuable and sophisticated acquisition channel for brands in Australia.

Australian Online Landscape Review - November 2019

The digital landscape saw 18,048,000 people 18-years and over actively surfing online in November 2019, with Australians 18+ spending an average of 126 hours and 2 minutes online per person.

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