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Digital Ad Ops Melbourne 2018: Digital Fact Pack

Get all the latest facts and figures - including the latest IVT benchmarks - ahead of the IAB Ad Ops Melbourne Conference in our Digital Fact Pack.

Streaming the FIFA World Cup - June 2018

69% of Australian Internet users have live streamed video in the past. This Infographic takes a look at how these consumers from around the world plan to watch the 2018 FIFA World Cup.

The GDPR and Data Privacy: IAB Briefing and Resources

On May 25, 2018, the European Union’s long-awaited new data-protection rules, known as the General Data Protection Regulation (GDPR), officially kicked in. We have collated IAB podcasts, videos and downloadable guides to help you navigate the new laws and the implications they will have on Digital Advertising Organisations in Australia.

Australian Online Landscape Review - Apr. 2018

The digital landscape saw 20,446,000 people actively surfing online in April 2018, with Australians 18+ spending an average of 83 hours online per person.

Mobile Advertising Revenue & Usage Market Update - Apr. 2018

In this report the IAB Mobile Advertising Council has pulled together different pieces of IAB driven research looking at mobile advertising and media consumption in Australia to give an overview of the state of the industry in 2018.

Australian Online Landscape Review - March 2018

The digital landscape saw 20,405,000 people actively surfing online in March 2018, with Australians 18+ spending an average of 88 hours 41 minutes online per person.

Connected TV: Device Ownership & Usage - April 2018

As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population. This report takes a closer look at Connected TV ownership and usage, revealing how Australians prefer to consume intenet content on TV.

Creativity in Video Whitepaper - April 2018

Digital video continues to grow in Australia – in 2017 it exceeded the $1bn mark in ad revenue for the first time – and while there has been a strong focus on hygiene, platforms, tech standards and measurement, there isn’t enough focus on the creative process. So, IAB Australia’s Video Council worked on this whitepaper to help simplify the creative process for video, showcase best practise and appreciate video as a platform that behaves differently dependent on device.

Open Measurement SDK

The Open Measurement Software Development Kit (OM SDK) is designed to facilitate third-party viewability and verification measurement for ads served to mobile app environments without requiring multiple ad verification service providers’ (Measurement Providers) Software Development Kit (SDK).

Australian Online Landscape Review - Feb. 2018

The digital landscape saw 20,405,000 people actively surfing online in February 2018, with Australians 18+ spending an average of 81 hours online per person.

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