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Millward Brown: The Road to Viral Success - video

Why do some ads do well at going viral, and others sink? In this video, Millward Brown looks at the creative viral potential of ads and identifies four essential components to viral success, based on extensive research.

IAB Event: What Works - Online Retail Advertising Presentations Available

See what Holler (agency), Westfield (retailer) and TNS (research) had to say about the impact of online on the retail sector: the challenges, the opportunities lying ahead for the retail sector,one of the slowest industry sectors to take up online advertising.

IAB NZ: Digital Natives Report

Roy Morgan's research covers the online activities of the "digital native." Rapid penetration of the internet, especially broadband, has resulted in increased usage and strong growth of all types of websites over the last ten years. Website traffic is largely driven by Generation Y – born between 1976 - 1990, now aged between 21 – 36, the heaviest internet users.

Millward Brown: Maximizing the Value of Viral Video

Nigel Hollis provides insights into how to maximise creativity and reach in order to achieve a viral video in these budget-constraint times.

Online Advertising Expenditure has seen an increase of 20% year on year reaching $688 million in Q3 2011, with Search and Directories experiencing the strongest growth. The executive summary of the report is available to all and members can access the full report.

IAB UK: FMCG Vertical Guide

The IAB UK have complied this guide containing stats, research and concrete proof that online can really work for FMCG brands. Also presented are case studies on search, display, social media disciplines such as viral seeding and widgets, as well as mobile advertising.

The Me Project

Praised for its brilliant insight, implementation and one-to-one interactivity with users, this 303 campaign was designed to encourage school leavers to consider undergraduate study at Edith Cowan University through a fully interactive website.

 Agency:  303
MediaMind: Telecom Advertising - Leaving an Effective Message

MediaMind's new Telecom research analyzed billions of impressions that were served in the past year to develop best practices for generating the highest performance.

Google: Volvo Across Screens Case Study

This groundbreaking cross screen research helps reveal the full branding benefits of advertising beyond just TV: TV, mobile and online video all worked together to achieve great results.

Millward Brown: How Should Your Brand Capitalize on Social Media?

Millward Brown shares insights on how to make Social Media a successful advertising tool and gives marketers 10 tips for making the best use of fan pages.

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