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Millward Brown: Can I make my Ad go Viral?

How do you increase the chances of success that your ad will go viral? Millward Brown identifies factors that influence the success rate of viral ads.

MediaPost: A Note To The Video Advertising Industry - Take Control Of Your Destiny

With TV ratings supply down, advertisers were greeted with the prospect of double-digit CPM hikes. This insightful article explores what the video ad industry holds for the future.

IAB Australia: Measuring Outcomes in Online Media Campaigns Presentation

This deck, outlining how to measure online advertisign outcomes, was presented by Paul Fisher at the Advertising and Marketing Summit on 30 August, 2011

IAB Event: What Works - Video Advertising Presentation

Online video advertising is enjoying boom growth globally. Find out why, how and what works in this presentation about a sector forecast to surpass $200milion in Australia by 2014.

Y!NZ: National Cervical Screening Programme Case study

Find out more about why the National Cervical Screening Programme identified online video as the ideal channel to reach a new audience and engage them with the campaign's message. Campaign results are also discussed.

MediaPost: Ads on Tablets More Effective Than E-Readers

Tablets appear to be a more effective ad platform for magazine brands, according to a new study by GfK MRI's Starch Advertising Research. Read the key findings in this article.

Netmining: Mapping the Display Landscape Guide

This guide to US data, targeting and the future of display is a must read handbook on navigating the display ecosystem which also provides hands on advice around how to use the new technologies, platforms and tactics.

Enjoy the Ride | 2011 IAB Awards Winner

To enhance road safety and make speeding socially unacceptable, 303Lowe took an unconventional approach, deciding not to focus on the dramatic consequences of speeding but instead deciding to focus on what people would gain from living life at a slower pace!

 Agency:  303
Brew by Feel | 2011 IAB Awards Winner

To take Cascade back to its brewing heritage and strengthen its credibility, Droga5 created a fully customisable website homepage. They also devised an app allowing users to scan the bar code of any beer and get full information about it, courtesy of the Cascade brewers.

 Agency:  Droga5
Lick-A-Prize 2010/11 | 2011 IAB Awards Winner

To drive relevancy and engagement with 6-12 y.o., Deepend created Lick-A-Prize: a competition where kids needed to match pictures from their Paddlepop ice cream sticks to those of a playful website where interaction unlocked exclusive content to win prizes.

 Agency:  Deepend
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