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IAB UK: M-Commerce Consumer Wave

The trends of consumer usage of M-Commerce in the UK are presented, as well as five videos showing interviews with consumers about their M Commerce habits.

Google: Research and Purchasing of Auto Aftersales Products

The objective of this study was to understand how French consumers use the internet and other sources to research and purchase automotive aftersales products. The role of search and the use of mobile are hightlighted.

MediaMind: Financial services ads, it’s all about the first impression

A MediaMind study examined the performance of more than 28 billion impressions from Financial Services served between Q4 2009 and Q3 2010.

MediaMind: Mobile Advertising - Tiny Screen, Huge Results

In this report, MediaMind uncovers some of the best practices to help advertisers get the most value out of their mobile campaigns.

IAB Event: Leading Edge - Understanding Exchanges Presentation

DSP, SSP, RTB, Programmatic buying...Unravel the meanings of these latest acronyms and understand the basics of what is being touted as the greatest technoclogical evolution in the buying and selling of digital media.

Online advertising reached $2.455b for FY1011, a 20% year on year growth powered by search & directories and classifieds which both recorded a 23% growth year on year while general display grew 12%.

ShareThis: Sharing More Than Just Fans, Friends and Follwers

ShareThis and Starcom MediaVest Group have released the results from the first of many studies related to sharing behaviour online. Together the two have created the largest analytic database of sharing activity using the ShareThis network.

Google & Forbes Insights: B2B Trends in Mobile and Online Video

Google and Forbes Insights teamed up for a study on how mobile technologies are impacting the way executives are doing business.

The Online Advertising Revenue Report reflects Digital Ad Spend at S$60.31m for the period January to June 2011.

IAB NZ Case Study: Method Studio’s & The Retail Institute

The Retail Institute are New Zealand’s industry training organisation for people working in retail and distribution. The Institute set standards, and develop qualifications and training material for employers and employees.

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