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MediaPost: US Marketers Move Ad Budgets Online, Reports Disagree On Where

Marketers continue to move advertising budgets online, but two separate studies provide conflicting evidence on where ad dollars will go.

Brewed by Feel

Droga5 developed a new website for Cascade where the homepage was fully customizable, and also created ‘The Brewer’s Nose’ app, through which users could scan the barcode of any beer (500+ options), to receive the brewers’ knowledge about its style, taste and heritage.

 Agency:  Droga5
LinkedIn: Australian Super Case Study

Australian Super wanted to raise awareness of their brand amongst professionals who were considering a career change. LinkedIn were an obvious partner to reach exactly this demographic. Read on to learn more about Australiansuper's strategy and results.

ComScore: Social Networking Accounts for 1 of Every 5 Minutes Spent Online in Australia

The State of the Internet in Australia is a comprehensive report looking at the latest trends in digital consumer behavior in the market. This edition focuses on Social Advertising as time spent on social networks hits new high.

100 Days of Summer

Soap's winning social media campaign rewarded the Foxtel Facebook fans with exclusive quality content and prizes for 100 consecutive days, enabling the fan base to grow from 25,000 to 100,000 throughout the campaign.

 Agency:  SOAP Creative
IAB US Tablet Creative Showcase

The IAB US Mobile Marketing Center of Excellence has launched an interactive creative gallery that highlights the best campaigns of tablet advertising.

IAB NZ: Online Shoppers in NZ Presentation

Online shopping is expected to reach NZ$2.68 billion at the end of this year, an increase of 12% from 2010. However over a third of this money is disappearing offshore. Take a look at some key facts & figures around online shoppers in NZ then diary the 29th Feb for our case study event featuring key players in the online retail market and their strategies for this Xmas.

Total online advertising expenditure in Australia for the three months ended 31 December 2010 was $627.75m, an increase of $56.0m (or 10%) on third-quarter 2010, and an increase of $115.25m (or 22%) on fourth-quarter 2009.

Online advertising expenditure in Australia for the fourth-quarter 2009 totalled $513 million, the largest fourth-quarter recorded. This is an increase of $46.25 million from the third-quarter 2009. General Display advertising and Classifieds advertising accounted for 27.7% and 21.7% of the total advertising expenditure for the fourth-quarter 2009, respectively, while Search & Directories advertising comprised the remaining 50.6%.

MediaPost: In Video Ad Effectiveness, Targeting Trumps Length, by Gavin O'Malley

When it comes to video ad campaigns, targeting has a far greater impact on ad performance than ad length, according to a new study from video ad tech firm TidalTV. This article reveals the key results of the study.

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