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ComScore: Social Networking Accounts for 1 of Every 5 Minutes Spent Online in Australia

The State of the Internet in Australia is a comprehensive report looking at the latest trends in digital consumer behavior in the market. This edition focuses on Social Advertising as time spent on social networks hits new high.

100 Days of Summer

Soap's winning social media campaign rewarded the Foxtel Facebook fans with exclusive quality content and prizes for 100 consecutive days, enabling the fan base to grow from 25,000 to 100,000 throughout the campaign.

 Agency:  SOAP Creative
IAB US Tablet Creative Showcase

The IAB US Mobile Marketing Center of Excellence has launched an interactive creative gallery that highlights the best campaigns of tablet advertising.

IAB NZ: Online Shoppers in NZ Presentation

Online shopping is expected to reach NZ$2.68 billion at the end of this year, an increase of 12% from 2010. However over a third of this money is disappearing offshore. Take a look at some key facts & figures around online shoppers in NZ then diary the 29th Feb for our case study event featuring key players in the online retail market and their strategies for this Xmas.

Total online advertising expenditure in Australia for the three months ended 31 December 2010 was $627.75m, an increase of $56.0m (or 10%) on third-quarter 2010, and an increase of $115.25m (or 22%) on fourth-quarter 2009.

Online advertising expenditure in Australia for the fourth-quarter 2009 totalled $513 million, the largest fourth-quarter recorded. This is an increase of $46.25 million from the third-quarter 2009. General Display advertising and Classifieds advertising accounted for 27.7% and 21.7% of the total advertising expenditure for the fourth-quarter 2009, respectively, while Search & Directories advertising comprised the remaining 50.6%.

MediaPost: In Video Ad Effectiveness, Targeting Trumps Length, by Gavin O'Malley

When it comes to video ad campaigns, targeting has a far greater impact on ad performance than ad length, according to a new study from video ad tech firm TidalTV. This article reveals the key results of the study.

The Fresh Start Project

To bring to life realestate.com.au’s campaign message about giving people a fresh start, a new home for a family in need was going to be built. Amnesia Razorfish created a virtual brick collection system and when 1 million bricks were collected, the house got built.

 Agency:  Amnesia
IAB Australia Cross Platform Case Study: Colgate

The IAB, Dynamic Logic, MEC and Colgate worked together to provide a detailed case study to help marketers understand how a well planned cross media campaign can improve your return on investment.

Kidspot: Time for brands to change their approach when marketing to Australian mums

This report reveals what has the greatest influence on the mother's decisions at each stage of the purchase journey, helping marketers optimise their ad placements and strategy.

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